180TH CELEBRATION

Yesterday's 180th Anniversary party at America's Oldest Brewery was a great time. We lucked out and got a beautiful summer day here in Northeast Pennsylvania. Our Core Sales Division Manager, Rob Schimony, was cooking up a storm all day long on the grill. Visitors were greeted with their choice of Black & Tan bratwursts, hot dogs, and drinks when they arrived at the brewery. People came from all over to tour the facility, and many of our local tavern owners and distributors took time out of their day to attend as well. The local radio station, T-102, was broadcasting live all afternoon. They featured interviews with many members of the team here at Yuengling. They gave away prizes all afternoon and as a grand prize they gave away a signed 180th Anniversary mirror.

One of the biggest hits of the day was brewery tour guide Debbie Altobelli, who was dressed in a gigantic Lager bottle costume. Debbie jumped at the opportunity to spend the day meeting and greeting the visitors. Tour guide, Sharron Nassar also joined in on the fun with her Lager mug costume!

Thank you to everyone who came out to celebrate with us at the event yesterday. Also, thanks to everyone who contributed to the planning and organizing of the event. The gift shop staff did an excellent job with all of the tour traffic that such and event brings!

The local news station WNEP was on site filming as well. You can check out their report below.

Check out the WNEP news clip here.

180TH CELEBRATION PICS

Additional pictures from yesterday's event:

HITTING THE TRAIL

Some of our team members here at Yuengling were in Preston County West Virginia last week to see how the roll out is going. Rob Peddicord of Silver Eagle Distributing invited our team members down for a guided horseback tour of Preston County WV. Check out the article here.

Be sure to watch the video that is posted as well!

SHEPHERDSTOWN WV STREET FESTIVAL

Now that Yuengling is distributed in West Virginia, we're going to make our debut at our first festival in the Mountain State.

On Saturday, June 27^th, the streets of historic Shepherdstown will buzz with the Fifth Annual Shepherdstown Street Fest. From 10 a.m. to 9 p.m. residents and visitors will enjoy arts, crafts, live music, food, and free activities in the heart of town – and thanks to Jefferson Distributing Co., one of our new West Virginia wholesalers, when they need refreshment they can step into the German-style beer garden and quench their thirst with some products from Yuengling Brewery.

Shepherdstown is the oldest town in West Virginia, so it seems fitting that Yuengling, “America's Oldest Brewery,” is going to help visitors have a wonderful time while they listen to local and regional bands, including The Sean Cookus Quartet, Forrest Brown's Dirty Little Secret, The Speakeasy Boys, The Giants of Tiny Town, and TMD. And it's a family-friendly event, with a variety of free children’s activities.

For directions and parking information, visit www.shepherdstownstreetfest.org. We hope to see you there.

HANG LOOSE GUITAR PROMO

Come join us tonight for Round 4 of the Best of the Best music series in Schuylkill County. We will be at Hang Loose, 300 East Broad Street, in Tamaqua, PA. This is a great spot, with bars inside and out. There will be great Yuengling specials along with live music all evening long. One lucky band will advance to the final round of the series in July.

View the full Schuylkill County guitar schedule here.

JUNE 29TH 180TH CELEBRATION

It is our 180th Year here at America's Oldest Brewery, and that is certainly reason to celebrate. We have been running promotions all year long in bars and retail outlets, and next Monday it is time to celebrate at the brewery! On Monday, June 29th, we will have a 180th Celebration at America's Oldest Brewery on Mahantongo Street in Pottsville. Our local Pottsville radio station, T-102 , will be broadcasting live from the brewery for this event. They will be interviewing some of our team members, and giving away some prizes too.

The gift shop will be running specials along with a great offering of 180th Anniversary items. They currently have 180th Anniversary bar mirrors, t-shirts, Christmas balls, and even a limited edition Zippo lighter. Like always, visitors will have the opportunity to tour the brewery on this day. Tours will be held at 10am and 1:30pm. You must wear completely closed footwear to walk through the facility. Please visit our website for complete tour information before planning your trip.

Hope to see you there!

RIDGE ROAD PICTURES

Schuylkill County's Best of the Best music competition continued this past Friday at the Ridge Road Inn in Klingerstown. Four bands came out and to compete for the opportunity to go to the final round in July. Ridge Road is located on a huge property, and had stages set up inside and out. Kinsey, Sausage Party, Iroquois Confederacy, and Xhibition each played a set, and after the judges had spoken, Sausage Party took home the prize. Our local radio station T-102 was at the event broadcasting live from 9-11pm as well. Fans came out and enjoyed some great Yuengling specials. Ridge Road offered all Yuengling bottles for $1.50 and all Yuengling cans for $1.00 from 8-10pm. From 10-12am, they offered Lager and Premium draughts for only $0.50. The bar was packed, and Yuengling was the drink of choice all night. Thank you to everyone who came out to this event!

Above: Congratulations to the band Sausage Party for winning this round of the Best of the Best.

PITTSBURGH BAR CRAWL

Come out and join us this Friday, June 26th on the Southside of Pittsburgh for a bar crawl! In celebration of Yuengling's 180th Anniversary, we will be hanging out at five of the hottest spots in Pittsburgh. We will be stopping in these bars from 7pm-12am this Friday. Stops on the bar crawl include: Town Tavern, Southside 86, St. James Place, Casey's Draft House, and Mario's. There will be Yuengling specials and lots of 180th giveaways. Look for 180th Anniversary tee's along with the chance to win a 180th Anniversary Mirror and a 180th Anniversary Neon Clock.

Put it on your calender, and we will see you out there!

ROCK N INK

Strikers Pub in Pottsville held round two of the Best of The Best competition here in Schuylkill County. The event was called Rock N Ink for a Cure. Proceeds from the all day benefit went to the American Cancer Society; and when all was said and done, nearly $4,000 was raised and donated. The bands started a 1pm and went on until close. Fans saw live performances by Lights Over Ashfield, Adrenalyn, GryN, Nothing Sacred, Faith in Exile, and Cyanide Sunrise. Strikers is a great venue for local artists; they had two stages set up for this event, one inside and one outside. Fans enjoyed a full day of music along with $1.50 Yuengling pints! In the early hours of the morning, when it was time to choose a winner, it came down to Faith in Exile and Lights Over Ashfield, with Lights Over Ashfield winning by a narrow margin. They will now advance to the final round and get their shot at winning a limited edition Yuengling Martin Guitar.

Thank you to co-sponsor Asylum Tattoo and everyone who helped make this event a success!

SOUTH PHILLY BAR & GRILL

Pennsylvania guitar promotions continue here in the northeast. If you are in the Philadelphia area, come join us at the South Philly Bar and Grill from 9-11pm tonight, June 19th. The MMaRmy will be there along with Kathy Romano of 93.3 WMMR. Attendees will have the chance to play Yuengs, Strings, and a Fling and also a chance to win an iPod, a limited edition Martin Guitar, and a trip to the Hard Rock Hotel Casino in Vegas.

Visit the South Philly Bar & Grill website for more information on this promotion.

RIDGE ROAD PROMO

The Best of the Best contest continues in Schuylkill County tomorrow night at the Ridge Road Inn in Klingerstown, PA. Come out and support your favorite local bands at this event. Bands competing for a chance to win a Yuengling Martin Guitar include Kinsey, Iroquois Confederacy, Sausage Party, and Xhibition. The event starts at 8pm and there will be a $5 cover charge.

Come out and enjoy the music while celebrating 180 Years of progress with Yuengling specials all evening long. T-102 will be at the event doing a live broadcast as well.

For more info, visit the Ridge Inn Road My Space.

WMMR TOP 8 SONGS

Let the competition begin! Yuengling and 93.3 WMMR have partnered up in the Philadelphia market to give away one of the limited edition Martin guitars this summer. The Preston and Steve Morning Show accepted entries from local artists for this competition. Artists submitted original songs that were about one minute long and included Yuengling and WMMR in the lyrics. After collecting all of the entries, WMMR has narrowed it down to eight finalists. The top eight submissions are posted on the WMMR website. These artists will have the opportunity to perform live on the Preston and Steve Show, and those live performances will get posted on the WMMR website for everyone to vote on.

Thank you to WMMR, Preston and Steve, and everyone who submitted a song for this contest. Best of luck to the eight finalists. Be sure to check out the top eight videos: http://www.wmmr.com/pages/pages.php?page=194

PROUD EAGLE KICK OFF

Proud Eagle, one of our new West Virginia wholesalers, invited us into their market last week for a Yuengling kick off party. They held the celebration at the Appalachian Ball Park, home of the West Virginia Power. The game started off great, when Yuengling’s own Patriot Pat Noone got to throw out the first pitch. It was a great evening to watch the ballgame, and the new Yuengling signage in the stadium looked awesome. The drink of choice for the evening was Traditional Lager 16 ounce cans. This is a great package, and everyone enjoyed them throughout the night. The management at the ballpark is thrilled to be serving Yuengling; and they are anxiously awaiting the arrival of draught beer. Thank you to everyone at Proud Eagle for inviting us to enjoy the game with them, we wish you the best of luck as you continue to spread the Yuengling story in our newest territory of West Virginia.

MORNING CALL ARTICLE

Check out the article that appeared in the Allentown Morning Call this week. The article, written by Diane Stoneback, is titled "Yuengling soars to new heights," and it details the recent partnership between Yuengling and USA3000 Airlines.

Read it here.

BEER PAIRING DINNER

Yuengling was at The Restaurant at the Station in Tamaqua, PA recently for a beer pairing dinner. The chef at The Restaurant prepared an excellent menu, pairing each course with an appropriate product from the Yuengling portfolio. The appetizer was Sesame Beer Battered Lobster served with Wasabi Cream Sauce; this was paired with Traditional Lager. Guests were then served a salad that included Roasted Beet & Feta over Endive with Roasted Garlic, Tomato & Bacon Vinaigrette, paired with Lord Chesterfield Ale. For the main course, they paired Yuengling Premium with Beef Tenderloin stuffed with Garlic, Blue Cheese, & Artichoke served with a Yuengling Herb Sauce. For those who saved room for desert, the offering was a Double Chocolate Chip Brownie a la mode paired with Yuengling Dark Brewed Porter.

All of the courses were excellent. Yuengling representative Larry Trakes was on hand to explain the unique characteristics of each brew while they were served. The Restaurant had brand specific glassware for the event as well. Thank you to all of the guests who came out to join us for this sold out event. Enjoy the pictures below.

Below: Larry Trakes explains the qualities of Lord Chesterfield Ale to guests.

Below: Brand specific glassware was used for each product.