Yuengling was well represented at the recent OMEGA trade show in West Virginia. OMEGA is the West Virginia Oil Marketers & Grocers Association. The OMEGA organization promotes and improves the business interests of those engaged in the petroleum marketing, retail grocery and convenience store industries within the state of West Virginia.
The trade show was held at Glade Springs Resort in Daniels, WV. The event kicked off with a golf outing on Tuesday, that was followed by a dinner reception. Before dinner, West Virginia Governor Joe Manchin III spoke to guests, along with WVU head basketball coach Bob Huggins. Also during the dinner, there was a silent auction which benefited the OMEGA WV Scholarship Fund. Guests had the opportunity to bid on a Yuengling 180th Anniversary Mirror signed by Dick Yuengling.
On Wednesday for the trade show, approximately 500 retailers walked the aisles to see what was new in the convenience store industry. At the Yuengling table, fans were able to sample Lager, Light Lager, Black & Tan, Lord Chesterfield Ale, and Porter. The Lager brand is extremely popular in West Virginia and this show was a great opportunity to sample and discuss the other great Yuengling brands with buyers. Attendees also learned more about the Orange County Chopper summer promotion while visiting the Yuengling table.
Thank you to everyone who stopped by to say hello at this event. West Virginia is Yuengling's newest market and we look forward to a successful future in the Mountain State.