Tuesday, November 11, 2008

PUB CRAWL ACROSS ATLANTA

The events are happening fast and furious in Georgia. Consumers and retailers are celebrating the arrival of Yuengling. Our district sales manager, Tom Junod, is leading the charge in Atlanta along with our distributor, Atlanta Beverage Company! We wanted to share some pictures of the recent festivities:
Look out Georgia… the eagle has landed!

Wednesday, November 5, 2008

HAPPY BIRTHDAY TO RAY’S BAR

Ray’s ‘Happy Birthday’ Bar is a great neighborhood joint located in South Philly at Passyunk and Federal Streets. Just down the block from the world famous cheesesteak shops, Pat’s and Geno’s, the Happy Birthday Bar welcomes visitors young and old into their quaint, friendly environment.

Opened by the late Ray Capozzoli in 1938, his son “Lou Capp” now runs the place. This year marks their own 70th birthday! Pictured below is Yuengling sales representative, Frank Altadonna, presenting Lou Capozzoli with a framed birthday article signed by Dick Yuengling. We appreciate their many years of support for our brands.

If you’ve ever been, you know Ray’s Happy Birthday Bar is steeped in almost as much tradition as America’s Oldest Brewery. These are the kind of establishments that Yuengling is proud to be associated with. We should all be so lucky to live by the simple words that have become Ray’s motto – “Good Times, good drinks, good friends.”

Congratulations to Lou and his bar on 70 years of Happy Birthdays!

Thursday, October 30, 2008

BEER AND… PEACHES?

Yep, it’s official! The Yuengling Brewery is pleased to announce that we have opened up the Georgia market this week. Here is the press release, which you can also view on our website at http://www.yuengling.com/n_rolls_into_georgia.htm:
Check out this site created by Shawn Keith http://www.bringyuenglingtogeorgia.com/. (He and fellow Yuengling fan, Jeff Quimby, are pictured below at a kick-off event.) This just shows the excitement for our brands, even in a market where you couldn’t buy Yuengling. We’re very humbled by the dedication of all the loyal Yuengling drinkers out there. Thank you for your continued support of America’s Oldest Brewery.

Tuesday, October 28, 2008

DISCOVER OUR DARK SIDE

Fall brings a cool, crisp air to Pennsylvania. The foliage transforms into a backdrop of rich hues. At Yuengling, we embrace the waning daylight hours. This is the season where we enjoy a Black & Tan to take the chill out of an evening.

Yuengling Original Black & Tan is a combination of our Dark Brewed Porter and Premium Beer (60% Porter/40% Premium blend). It is rich and dark in color, with a well balanced flavor that finishes smooth and satisfying. B&T has a faint sweetness with hints of caramel and coffee from the dark roasted malts. We invite you to celebrate Halloween with Original Black & Tan and... discover our dark side.

Wednesday, October 22, 2008

BATTLE OF THE BREWERIES

So the Philadelphia Phillies will battle the Tampa Bay Rays in the World Series. Pretty symbolic for Yuengling – considering that we operate our breweries in Pottsville, Pennsylvania AND Tampa, Florida. (We actually have 2 plants in Pottsville totaling 3 breweries altogether.)

As you’d expect, the trash talking has begun!
­ - Does the beer flow better in Chickie & Pete’s at Citizens Bank Park or at the Centerfield Brewhouse in Tropicana Field?
­ - Does Joe Maddon represent his Hazleton, PA roots and kick back with a can of Yuengling Premium or does he enjoy Light Lager now in the warm sunshine state?
­ - ­Which Phans will be washing down cheesesteaks with an ice cold Yuengling?

We’re up for a little friendly banter between breweries. Watching these young teams battle it out is a breath of fresh air for everyone here at America’s Oldest Brewery. The bottom line is – you can enjoy fresh-brewed Yuengling beer in either city while rooting for your favorite team. Tune in tonight as the games begin!

Thursday, October 16, 2008

SPiN’s SUMMER OF SUDS CHAMPION

Thanks to your vote, Yuengling overwhelmingly won ‘world’s best beer’ according to the CBS Sports online bracket contest. We couldn’t have done it without your support! Thank you to everyone for participating and helping us gain some national recognition. For complete contest results, visit www.sportsline.com/spin/story/11019200. And have a cold Yuengling to celebrate our victory!

HOW ‘BOUT THEM PHILS!

After 15 years, Philadelphia is once again in the World Series. Congratulations to the Phillies for clinching the National League Championship last night! Many fans were celebrating with a Yuengling… or several!!














We’d be remiss if we didn’t mention that while the series was going on in Philadelphia this past week, our diligent sales team was hosting Lord Chesterfield Ale draft samplings at bars around Citizens Bank Park. Thanks to our sales rep and Jeff at Bishop’s Collar for sharing these photos.









Visit your favorite bar to enjoy a cold Yuengling, watch tonight’s game and see if Tampa can win the ALCS. We’re hoping that teams from both of the Yuengling Brewery home markets will represent us in the World Series. Then we’ll all have reason to celebrate!