Friday, October 10, 2008

SUMMER OF SUDS – Championship Round

Thanks to everyone who voted and helped us win Best Domestic Beer in the CBS Sports online bracket contest! But don’t celebrate just yet – we’re now up against the winning Import Beer in the Championship Round. To think that our beer could become the “Summer of Suds” Champion! Vote for Yuengling today at http://www.sportsline.com/spin/story/10972536.

Hurry, voting ends 10/16! Pass this link along to all your friends and family…

Wednesday, October 8, 2008

SUMMER OF SUDS

CBS Sports online is conducting their “Summer of Suds” Beer Bracket Battle. We’ve been receiving lots of emails about this and garnering some national attention! Check out the bracket contest and vote for Yuengling at http://www.sportsline.com/spin/story/10972536.

We made it to the Final round by defeating some very popular, nationally-distributed beers. Yuengling is now up against another well-known LAGER so cast your vote today and help us win! Final round voting for the domestic beer bracket ends 10/9/08 so enter now and share this link with all your friends.

Pretty exciting to make it this far when our brands are only distributed in 11 states. I guess consumers are trying to tell us something. Vote today and help the best beer win!

Friday, October 3, 2008

AND ANOTHER ONE…

The account list is getting long. Our distributors are tracking the names of places that have picked up Lord Chesterfield Ale draft and the numbers are impressive. Apparently consumers are thirsty for Chetty!



A special thanks to our Yuengling sales representative, Frank Altadonna, for sharing pictures from last night’s promotion at Manayunk Tavern. Looks like patrons were very happy with the Ale draft that he was pouring!




Ask for an LCA draft at your favorite watering hole and help us spread the word. We don’t spend a whole lot on media. We’re a word-of-mouth kind of company and that’s how our brands have been built. Here are some highlights from around our markets to see for yourself:

· Pittsburgh opened 15 new draft accounts in the first week
· Many places are blowing through a ¼ barrel the very first night
· In our home market alone, there are more than 30 bars pouring Ale draft
· A local bowling alley kicked 6 Ale kegs just in week one
· Some seasoned Yuengling drinkers are mixing LCA with Yuengling Dark Brewed Porter for a classic half & half… yum!
· Our new Ale glassware is a big hit with drinkers
· Retailers are already asking for LCA in half barrels because the quarters are selling so quickly


Now that’s exciting! We love hearing this stuff. Thanks to our customers, retailers, wholesalers and employees for all the support! Please keep the stories coming…

Tuesday, September 30, 2008

HOLY MORIARTY’S


The Lord is back… on draft in the city of brotherly love. The Yuengling sales team and our Philadelphia distributor held a kick off party at one of the first accounts to put Lord Chesterfield Ale on tap, Moriarty’s Pub. More than 50 people were in attendance for the pouring of delicious Chetty draft. This makes me thirsty just thinking about it!

Send us comments and share your Ale celebration stories. We know they’re going on everywhere!

Thursday, September 25, 2008

PRAISE THE LORD!


After several years of a “draught,” we are proud to re-introduce Yuengling Lord Chesterfield Ale back on draft! This is a much anticipated return of one of our classic beer brands. LCA represents the true heritage of America’s Oldest Brewery, since it’s one of our original flavors that we began brewing back in 1829.

Ale taps are popping up in on-premise accounts all over Pennsylvania and beyond. Even in many home kegerators! This is a brand that has an extremely loyal following. If you haven’t experienced the distinct flavor of a Lord Chesterfield Ale – delighted in the sweet maltiness… savored the lingering herbal bitterness – try one today! Ask for Yuengling Lord Chesterfield Ale at a bar near you. We invite you to sample one of our very best craft-style beers.

And please share your Chetty stories! Click on the Comments link below and let us know where you enjoy a Yuengling LCA. Everyone seems to have an Ale story. We want to hear from you. Cheers!