NEW PREMIUM PACKAGING

An old favorite gets a new look! The Premium and Premium Light brands underwent major packaging changes a few years ago. This redesign included can art, suitcase art, bottle labels, and six pack carriers. Yesterday the final step to this redesign became a reality, as the new mother cartons for the 12 ounce bottles arrived. The new mother cartons will be used for both loose and six pack cases. The new case art matches up with the newer labels and is a welcomed update to these packages. The pictures below were taken yesterday, the first day that these packages hit the line. As you can see, Premium will now be packaged in a white case with the new graphics in black and red. If you live in an area where Premium is sold, look for these packages at a store near you soon!

Video Below: Fresh cases of Premium travel towards the warehouse.

THUNDER ROAD PROMO

Yuengling and Martin Guitars kicked off The Best of The Best Music Series on Friday June 5, 2009 at Thunder Road in Shenandoah, PA. Four bands participated in the event and each one played for about an hour. All of the sets were excellent and the three judges had quite a decision to make at the end of the night. Performances included the bands: A Minute Too Late, Never Satisfied, Adrenyln, and True Becoming. When it was time to decide which band should move on to the final round, there was a tie between Adrenyln and True Becoming. Both of the bands got to perform a few extra songs for the crowd and True Becoming came out on top. They will move on to the final round which will be held at Goodfellas in Pottsville at the end of July. They are now in the running to win a limited edition Martin Guitar and could possibly open up for a national act if they win at the end of July. Our local radio station, T-102, was at Thunder Road for this event from 7-9pm. About 200 people came out to support their favorite bands. Patrons also enjoyed the Yuengling feature of the night, which was $1 Yuengling products all night, this included cans, bottles, and draught. Thanks to everyone who attended this event. The next round will be held Saturday June 13^th at Strikers Pub in Pottsville.

THUNDER ROAD GUITAR PROMO

The Schuylkill County guitar program kicks off tonight at Thunder Road in Shenandoah, PA. There will be several bands performing at the venue tonight, in hopes of being named the Best of the Best. The winner of tonight's competition will secure a spot in the final round and become one step closer to winning a limited edition Martin guitar. If you are in the area, come out to support some local artists and raise a glass of Yuengling. Thunder Road is located on North Main Street in Shenandoah, T102 will be at this event broadcasting live from 7-9pm. You can view the entire Schuylkill County guitar promo schedule here.

TAMPA TOURS

The summer is here and things are heating up in the Tampa Bay area. If any Yuengling fans are heading down south this vacation season, stop in for a free tour of the Yuengling Brewery in Tampa. Built in 1958 by Joseph Schlitz, the Tampa facility is slightly more modern than America’s Oldest in Pottsville, but still offers a great tour coupled with the history and heritage of Yuengling.

The tours are complimentary and they begin in the hospitality center. Visitors can enjoy their first sample while watching a short film about the brewery and it’s storied past. After the history, the tour moves to the brew house to learn about brewing and observe the brewing process where everyone’s favorite Yuengling products begin. The tour then stops in the chemistry lab where the brews are tested daily to ensure they are of the highest quality. Often times at this point in the tour, there is a staff member available to answer any technical questions that visitors may have. Tourists then move on to the packaging department where they can view the entire bottle shop from above. The bottling, canning, and pasteurization process is explained at this point. Visitors can also view the government cellars from this point. These cellars are cold storage areas containing large tanks that are filled with finished product ready to run through the filler and into the packages.

The tour ends back in the hospitality center with a second sample. Questions and cameras are welcome along the way, and there is a gift shop where visitors can get some great Yuengling gear to remember their trip. Tours at the Tampa location are offered at 10am and 1pm Monday thru Friday. Please visit our website for all of the details before you plan your trip.

Check out the picture below from Tampa.

SCHUYLKILL COUNTY GUITAR PROMO

Attention Schuylkill County musicians, we are getting ready to kick of the Martin Guitar program here in our home county this week! Musicians in Schuylkill County will have the opportunity to compete to win one of the limited edition Martin guitars. Competitions will be held at local bars weekly. The competition is open to solo artists and bands. Interested musicians will need to sign up prior to the event at the venue. The weekly performance winners will be selected by judges and the weekly winner will receive a $200 cash prize! Winners will then advance to the final round that will be held July 31^st at Good Fellas in Pottsville. Local radio station T-102 will be broadcasting live at each event. Check out the event schedule HERE and be sure to come out and support your favorite local artists!

MADDIES GUITAR PROMO

In the Philadelphia market, the music program kicks off tonight at Maddies in Frazer, PA. Come out and join Yuengling and WMMR for the start of this exciting program and enter to win a custom made, limited edition Martin Guitar that was crafted in honor of our 180th Anniversary. Maddie's is a great spot to come and meet friends, and tonight's Yuengling promo is sure to bring out a crowd. The promotion runs from 6-8pm and the bar will be open all night! For more information on Maddies, visit their website here. To view the entire Philly music promo schedule click here.

WV STATE JOURNAL ARTICLE

Yuengling's entry into the Charleston market is proving to be a great success. Check out the article below by Ann Ali of The State Journal. Our wholesaler Carenbauer tells how fast the beer is moving in their market!

Check it out here.