IRON HORSE BOCK LAUNCH

The Yuengling team in Washington D.C. recently kicked off Bock Season with the Friday night crowd at the Iron Horse Tap Room! Iron Horse offered patrons $3.00 Bock pints from 4-10pm and the bartenders were extremely busy all night keeping the Bock Beer flowing. In fact, when it was all said and done, Iron Horse when through 7 quarter barrels of Bock just during this promotion! D.C. Lager fans were excited to try Yuengling’s seasonal offering and enjoyed the rich taste that Bock Beer embodies. This special event was sponsored by GoFivo, a new website and mobile app that allows D.C. consumers to receive messages about special events throughout the city. As an added bonus, GoFivo members received Bock Beer hats with their first pint.

Thank you to everyone who came out to this event. If you live in the D.C. area and you missed out, be sure to stop by the Iron Horse Tap Room and try Bock Beer soon, this seasonal will be available while supplies last!

BLUE MOUNTAIN 1-16-11

Blue Mountain Ski Area in Palmerton, PA held their third annual Yuengling Day Sunday January 16, 2011. The weather was perfect and skiers and snowboarders certainly took advantage of this opportunity to hit the slopes. Inside, the lodge was just as crowded as the mountain, with patrons warming up and enjoying each others company. There was a large crowd at the bar taking advantage of the Yuengling Lord Chesterfield Ale specials being offered. The promotion ran from noon to 5:00 p.m and patrons received Yuengling snow gear as prizes to keep them warm on the slopes. Giveaways included long sleeve tees, fleece headbands, winter hats, and the grand prize of a Yuengling Snowboard!

Fans who attended this event had a great time enjoying the music and winning Yuengling prizes throughout the day. The snowboard was won by a Yuengling fan named Carolyn from New Jersey.

Thank you to everyone who came out to this event. There are several more Yuengling Happy Hours scheduled at Blue Mountain Ski Area. The next one will be held Friday January 28th, 2011. There will also be Yuengling specials on Saturday February 19, 2011 and Friday March 4, 2011. Hope to see you there!

OUTBACK BOWL TAILGATE

College Football fans flooded into the Tampa, FL earlier this month to watch the Gators and the Lions go head to head in the Outback Bowl. The PSU pregame party was held outside of the Outback Bowl and featured Lager & Light Lager draught. It was only fitting that the Pennsylvania brews be served at this great gathering of PSU students and alumni! Yuengling's Tampa Brew Master, John Houseman was on hand for this party as well. Fans enjoyed talking to John about brewing Yuengling beer and they were sure to compliment him on a continued job well done brewing at the Tampa plant! Everyone enjoyed traditional tailgate dishes as they anticipated the upcoming game. While the results of the game did not go in their favor, many fans from up north were just glad for the chance to escape the winter temperatures and enjoy the Florida sun! Thank you to everyone who came out and enjoyed Yuengling before the game!

OPEN HOUSE 12-30-10

The Yuengling crew in Tampa would like to thank everyone who came out to the Open House while they were in town for the Outback Bowl last week. There was a great showing of both Florida and PSU fans at the brewery. Yuengling conducted tours throughout the day and in addition to learning about America's Oldest Brewery, visitors enjoyed free samples at the end! Alumni and students from both schools who were shopping for Yuengling gear at this special event also received 10% off in the Gift Shop with their IDs. Thank you to everyone who came out and we hope you enjoyed your visit.

Tours are held Monday-Saturday at the Tampa Brewery, so if you missed this event be sure to come visit next time you are in the Tampa, FL area.

Facebook Fans

Yuengling Bock Beer is returning to the marketplace for a limited time beginning in February 2011! This much anticipated seasonal offering from Yuengling was initially brought back in honor of our 180th Anniversary and has been a great success since it was introduced in 2009.

Yuengling's Facebook Fan page (D.G. Yuengling & Son, Inc.) is currently at 47,000 'Likes' and we would like to see that number grow this January. We know that there are Yuengling fans all over Facebook that would love to help, and to reward fans we are going to give away a Yuengling Bock Beer prize pack once the Facebook page reaches 50,000. All you need to do is 'Like' our page on Facebook and once we reach our goal, one of our fans will be randomly selected and awarded the Bock Prize Pack. Just in time for Yuengling Bock Season! You can also suggest the page to your friends to help spread the word. The prize pack will contain a Bock Tee, a Bock Hat, and 4 Bock glasses so you can enjoy the brew with your friends! Fans of the page must be 21 or older and will be contacted through Facebook once a winner is selected. The winner will be required to send in proof of age.

Thanks for your support and help spread the word and get us to 50,000 Facebook Fans!


************************ Update **************************
Congratulations to Pat Isennock of Perry Hall, MD on winning the Bock Prize Pack!

TAMPA OPEN HOUSE 12-30-10

Yuengling would like to invite fans who will be in the Tampa, FL area on December 30, 2010 to stop by the Tampa Brewery for a special event. Tampa Bay is expecting a surge of visitors who will be in town for the 25th Annual Outback Bowl where the Nittany Lions will face the Florida Gators. The Yuengling Brewery will host an open house on the 30th and we invite all Lions and Gators fans to come and tour our Tampa facility. The event is from 12-3pm and will feature food from local restaurants, gift shop deals, free tours, and of course free Yuengling samples at the end of the tour! Customers who show ID from either school will receive a 10% discount on purchases in the gift shop as well. We hope you will join us!

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If you are not traveling to Tampa to see the game live, be sure enjoy Yuengling responsibly where ever you choose to watch this great match up! For more information on Yuengling Brewery Tours, check out the website.

*** Update 12-22-10: If you will be heading to Florida for the Outback Bowl, be sure to stop by The Luxury Box (490 Channelside Dr. in Tampa) to enjoy Yuengling specials including $2.00 Lager & Light Lager pints and buckets of Lager & Light Lager bottles priced at 5 for $10.00! The Luxury Box welcomes alumni from all over to come show your blue & white team spirit and enjoy Yuengling!

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*** Update 12-28-10: Another great Yuengling special for college football fans heading south to the Outback Bowl ... Hurricane Grill & Wings (1200 N. West Shore Blvd. in Tampa) will be featuring $2.00 Lager & Light Lager pints and buckets of Lager & Light Lager bottles priced at 5 for $10.00. Hurricane Grill & Wings will also be giving PSU fans 20% off their food bill. Located just a few miles from the stadium, next to the Ramada Westshore, this is another great location to meet up with fellow fans and enjoy Yuengling! The Ramada Inn next to the Hurricane Grill also has a special for Penn State fans. Rooms are $69.00 a night if you book before December 29th. Phone # 813-282-3636 or http://www.ramadawestshore.com/.

DRAUGHT HORSE 12-7-10

The Draught Horse recently teamed up with Philly Beer Scene Magazine and DrinkPhilly.com to bring patrons the Yuengling Homebrew Contest! This contest was held on Tuesday December 7th and featured a panel of industry expert judges including Jennifer Yuengling and also Matt Falco from Philly Beer Scene Magazine. There were 14 entries in the contest where homebrewers put forth their best Brown Ale for the judges to review. The top 5 brewers were awarded prize packs for their hard work.

The crowd enjoyed $2.00 pints of Lager, Lord Chesterfield Ale, and Porter while they awaited the results of the contest. Light Lager bottles were also on special for this event for only $2.50. At this event patrons had the opportunity to sign up for the Chesterfield Society as well. Fans who cite the Draught Horse as their 'Home Bar' count towards their goal of achieving 25 loyal members, at which point the bar will become an official Chapter of the Chesterfield Society. Thank you to everyone who made this event a success! To learn more about the Draught Horse, visit their site at http://www.draughthorse.com/