HOLIDAY SHOPPING

With the Thanksgiving holiday behind us and Christmas less than a month away, it is time to start thinking about holiday gifts for family and friends. The recently redesigned Yuengling.com features an online store with a full selection of items for all of the Yuengling fans on your list! Shoppers on Yuengling.com will find a full selection of clothing for men and women featuring original and retro Yuengling designs. The site also has a great selection of barware and collectibles including tap handles, collectible beer trucks, and bar signage just to name a few. If it is glassware that you are after, you will find pilsners, pints, pitchers, and mugs perfect for any occasion that calls for a Yuengling. To finish off traditional holiday displays, there are Yuengling village pieces and branded K-Line and MTH trains available.

The online store is open 24 hours so grab a Yuengling and browse from the comfort of your home this season by visiting http://www.yuengling.com/online_store/.

Above: Keep track of important events in 2011 with this 12 month Yuengling Wall Calender.

Above: Add a little Yuengling spirit to your tree this holiday season with Yuengling Christmas Tree Ornaments.

DRINKING MADE EASY 12-1-10

Yuengling fans be sure to tune in to "Drinking Made Easy" with Zane Lamprey on Wednesday December 1, 2010 as Zane hits the streets of Philadelphia, of course, enjoying Yuengling along the way!

“Drinking Made Easy” follows Lamprey, his drinkin’ buddy Steve McKenna and veteran stand-up comedian Marc Ryan as they travel across the country discovering local pubs, watering holes, breweries and distilleries. Drinking customs have contributed to our great nation’s birth, growth and distinction, and “Drinking Made Easy” documents the group as they seek out the adult beverages, culture and mixologies that are unique to America’s cities.

“Drinking Made Easy” airs Wednesday nights at 8:30 p.m. ET on HDNet. HDNet networks are available nationally via DIRECTV and Dish Network and locally in Philadelphia, PA on Comcast, Pencor Services Inc., Service Electric Cablevision Inc. and Verizon FiOs. Check your local listings and enjoy the show with a nice cold Yuengling in hand!

SPLIT ROCK 2010

Yuengling joined over 50 other local, regional, and international breweries at the 19th Annual Great Brews Classic Beer Festival this past weekend. This two day festival is held at Split Rock Resort in Lake Harmony, PA. Festival goers flowed in and out of three large sampling rooms where they enjoyed live music from Toga Party, Table Ten, and a Pair of Nuts. There were food and clothing vendors on site as well. At the Yuengling table, fans had their choice of Light Lager, Lord Chesterfield Ale, Dark Brewed Porter, and Original Black & Tan. The Light Lager was the first to go and lines were moving steady all day long at Yuengling. Thank you to our wholesale partner Northeast Eagle for making this another successful year at Split Rock!

PC PUB 11-27-10

Yuengling and 94.1 WYSP have teamed up to bring Philly football fans a chance to go to the last home game of the year in January 2011. On Saturday November 27, 2010 Spike of 94.1 WYSP will host a Yuengling promotion at PC Pub (Rt. 663 & Pennsburg Shopping Center) in Pennsburg, PA. The promo will be from 9-11pm and patrons will have the chance to win Yuengling and WYSP gear. Spike will also have 2 autographed giveaways at this event. As a grand prize for the day, one Yuengling fan will win VIP passes to the WIP/WYSP Tailgate Party on January 2nd in South Philly. We hope you will come join us for your chance to win and enjoy Yuengling specials!

CHOPPER GIVEAWAY

Yuengling Awards 2 Orange County Choppers™, donates over $50,000 to the Intrepid Fallen Heroes Fund.

Pottsville, PA, November 5, 2010 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, recently held an event at Orange County Chopper™ headquarters to award one consumer and one wholesaler sales representative the prize of a lifetime.

From May through August, 2010, throughout the 13 states where Yuengling is sold, Yuengling and OCC™ fans 21 and older entered to become semi-finalists for a custom Yuengling Chopper, made by OCC™. Over 38,000 consumers entered the program via text-to-win format. 95 were randomly selected to become semi-finalists, and along with their guests, were treated to a weekend celebration at OCC™ Headquarters in Newburgh, NY, on October 23rd, 2010.

In addition, 30 wholesaler personnel and guests were invited to attend the event, based upon sales merit. A second, identical chopper would eventually be awarded to one lucky sales representative.

“The affiliation with Orange County Choppers™ certainly garnered a great deal of attention all summer,” stated Lou Romano, Marketing Manager for Yuengling. “Although only one semi-finalist and one sales representative would win a chopper, the goal was to give everyone a memorable weekend, and also to help benefit the Intrepid Fallen Heroes Fund.”

During the program, the Yuengling Brewery and several wholesalers committed to donate a portion of their sales to the Intrepid Fallen Heroes Fund. Radio stations also organized local events to raise money, and a raffle for various Yuengling memorabilia was held at the OCC™ Event.

“With the help of many, we were able to raise over $53,500 to help benefit a cause we all believe in,” commented Romano.

The evening culminated when Dick Yuengling, president and owner of Yuengling, randomly selected Eric Ward of Mid State Beverage (Williamsport, PA) as the wholesaler winner, and Michael Euless, of Franklin, PA, as the lucky consumer winner of the custom choppers.

“Awarding those choppers was an exciting moment for me, and I really enjoyed spending time with everyone who came,” said Dick Yuengling. “It was a once in a lifetime event!”

HITTING THE TRAIL 2010

The 2nd Annual Preston Silver Eagle horseback ride took place at the Peddicord Family Ranch this October. The Peddicord family is a Yuengling wholesale partner in West Virginia, and each year they invite employees, Yuengling friends, and neighboring wholesalers out for a guided horseback ride in the hills of West Virginia. This year they hosted a group of around 50. The weather was excellent for this outdoor event that features games and music in addition to the ride. Attendees enjoyed a variety of food at the barbecue cookout along with a great selection of Yuengling beer throughout the day. This annual event is a great way for key Yuengling supporters and retailers in the Preston County area to get together and enjoy this great state! Thank you to the Peddicord family for once again hosting this unique event, we look forward to riding again next year!