ATLANTA BEVERAGE 11-12-09

Yuengling has been available in the state of Georgia for just over one year now and the excitement behind the brands is better than ever! To celebrate this one year anniversary, Yuengling teamed up with our wholesale partner Atlanta Beverage to thank some of our loyal retailers. The Atlanta Beverage team traveled together on a bus to 7 of the many Yuengling accounts in the Atlanta-Fulton area. At each stop they presented the retail owners with Yuengling 180th Anniversary bar mirrors signed by Dick Yuengling to show our appreciation for their support. Yuengling fans in Georgia also have something to celebrate, as they can begin to enjoy Yuengling Original Black & Tan on draught this fall!

Thank you to the crew from Atlanta Beverage for participating in this event. Also, thank you to everyone in Georgia who has made Yuengling a success over the past year!

FLORIDA BEER FESTIVAL 10-23-09

The Beer Institute of Florida recently held a festival event in Orlando. The event was a great opportunity for Florida consumers and retailers to come and sample a variety of beers that are sold in the state. The crew at the Yuengling booth was well prepared with a great selection of Yuengling brews available for sampling. Visitors sampled Traditional Lager, Light Lager, and Black & Tan. In addition to these fine brews, they had the opportunity to sample the Yuengling Heritage brands; Dark Brewed Porter and Lord Chesterfield Ale! Thank you to everyone who stopped by our booth at this event, we hope you enjoyed our portfolio.

GENESEO PROMO 10-30-09

The Yuengling crew in Geneseo, NY was out at one of the newest Applebee’s Neighborhood Grill restaurants recently for a promotion. Patrons at the Applebee’s bar on October 30th enjoyed Yuengling drink specials featuring $2.00 pints and $3.00 tall draughts. The Yuengling girls were on hand giving away some cool Yuengling Black & Tan tees and patrons had the opportunity to enter to win a Yuengling golf pullover jacket as well. The Lager taps were running all night and the giveaways were well received by all. Thank you to everyone who came out and to our wholesaler partner, C.H. Wright, for making this promo a success.

SPLIT ROCK BEER FEST

Yuengling and United Beverage will once again be attending the Great Brews Classic Beer Festival this year. The festival is held annually at the Galleria at Split Rock Resort in the Poconos. Yuengling will join over 40 other breweries sampling products at this weekend event. The festival will take place on November 21st & 22nd from 12-4pm each day. Tickets are $45 for Saturday’s session and $35 for Sunday’s.

Tickets are limited for this event and it is often sold out well before the event date. It is best to secure your tickets before you go. Online tickets are discounted and can be purchased at http://www.splitrockresort.com/gba.php.

Hope to see you there, be sure to check the Yuengling Blog for event pictures later this month!

PSU TAILGATE

Yuengling and TailgateHaven.com sponsored a special tailgate event in Happy Valley this weekend. There were over 50 people in attendance including the TailgateHaven.com crew and several folks from Yuengling. Miller's Tailgate Crew were very hospitable hosts and great tailgaters! The weather was great and many tailgate games were being played throughout the day, including the Yuengling Ladder Golf event. Everyone had a great time, and the other tailgaters around this event even came by to see what the big fuss was all about. Fans enjoyed Yuengling Light Lager and received some cool Yuengling giveaways to remember the day by. The outcome of the PSU - Ohio State match up was less than favorable for fans dressed in blue and white, but overall the event was a success.

BOOK SIGNING 11-14-09

The Yuengling Brewery Museum & Gift Shop will be hosting a book signing this Saturday, November 14th from 10am-3pm. Dr. Joan Lehmann has written a new historical fiction novel titled Heaven Below. The story takes place during the Great Depression in Pottsville, PA. The main character, Sean O’Connell is a coal miner in the area, who has quite an adventure. There is historical information about Pottsville, the Yuengling Brewery, and the Yuengling Ice Cream plant all included in the story.

We invite everyone to head to the brewery this weekend to meet Dr. Lehmann and check out her new book. There will be free tours of America’s Oldest Brewery as well. Please visit Yuengling.com for tour times and information before planning your trip.

"Heaven Below is the heartwarming adventure of Sean O’Connell, a Pennsylvania coal miner, who longs to live by the sea. As a lad, Sean’s Grandda recounted vivid tales of the Atlantic and Sean vows to experience the enchanting green waters for himself. Early in his journey, there is a change of plans when he is swept up by a pair of alluring brown eyes. He finds happiness in family life in Pottsville but never forgets his childhood dream. Then a cruel twist of fate turns his world upside down. Murder and money send Sean running for his life. In Baltimore, he gets a second chance but finds he must first follow his conscience before he can follow his dreams. Heaven Below is a down to earth tale of Sean’s inward and outward journey of life and love that will pull at your heartstrings and make you laugh out loud."

NJLSA TRADE SHOW

The Yuengling team in New Jersey attended the 4th Annual Holiday Package Trade Show in October. This event is hosted by the New Jersey Liquor Store Alliance (NJLSA), and is a great opportunity for New Jersey retailers and restaurateurs to connect with the brewery on a direct level. Local business owners, managers, and employees enjoyed samples of all 7 of the Yuengling brands while learning more about America’s Oldest Brewery and the products we offer. Retailers also got a first hand look at some of the unique items Yuengling offers to improve upon displays at their locations. Thank you to the NJLSA for hosting this event, and to all the retailers who stopped in to say hello at the Yuengling tent.