ALE ON TAP AT 2008 PITTSBURGH BREWFEST!

The taps were flowing with Yuengling all day at The Pittsburgh Brewfest this year! Yuengling partnered with Fuhrer Wholesale Company to attend this annual event. It was one of the first brewing events where we got to present our Lord Chesterfield Ale brand. Lord Chesterfield made its return to draught packaging in September of this year. The Ale was well received by all, and Fuhrer was well prepared for the event. They had two taps going at the same time to keep up with thirsty attendees waiting in line for their Ale samples! If you live in the Pittsburgh area and did not make it out to this year’s festival, you don’t have to wait until next year to get your Chesterfield Ale on draught; there are now over 40 bars and restaurants serving cold pints of ale in your area. We would like to thank all of the Yuengling fans who came out to the event this year. Also, a great thank you to Pete Fazio of Yuengling along with Fuhrer Sales Manager Chris Wagner and Fuhrer Sales Rep. Jeff Lander for their participation in making this event a success.

The Pittsburgh Brewfest is organized by the Pittsburgh Rugby Club and benefits PLEA (Programs for Living, Education, and Advocacy.) The 2008 event featured over 60 different craft brews available for sampling. For more information on this event you can visit the Pittsburgh Rugby Club website at: http://www.pghrugby.com/brewfest.html

GIFTS FOR YOUR LIST

That infamous shopping day is almost upon us... two more days until Black Friday. When the reality of the annual gift-giving season actually hits. When we’re officially launched into the holiday shopping frenzy.

There’s no reason to panic this year. Yuengling has an extensive online Gift Shop where you can do your holiday shopping any time, 24 hours a day/7 days a week. Avoid the crowds, the craze, and even the parking when you shop our online store. Enjoy a cold beer at your computer and browse our large selection of Yuengling gear, specialty items and brewery collectibles. We have quality gift items that will please even the hardest people to shop for.

Whether they’ve been naughty or nice, you’ll find something for everyone on your list at http://www.yuengling.com/shop.htm.

CHEERS SPORTS FANS!

For all you sports fans out there, check out this website that we discovered: http://www.tailgatehaven.com/. We know many beer drinkers are as loyal to their sports team as they are to their favorite beverage. And what better way to enjoy the two than at a tailgate party!

Tailgate Haven is America’s #1 tailgate planner and believes that the party is just as important as the game. Their website was established to help fans plan and organize a successful tailgate event, share photos and connect with others. It’s not just an online forum for NFL and college football fans to gather, but will soon feature MLB, NASCAR and more.

We recently partnered with the folks at Tailgate Haven because it is a natural tie in for our brands and helps us gain exposure with our own fans. The company founders have been out promoting Yuengling at their tailgate events up and down the East coast… because they’re fans who love to tailgate too! They’ve been sampling Yuengling beer and handing out Tailgate Haven and Yuengling giveaways at stadiums in PA, NJ, NY, MD, VA, WV and FL. A special thanks to Dr. Marc Rubenstein for spreading the word and sharing these pictures:

The above photo is from a recent Tampa event that Tailgate Haven and Yuengling co-sponsored with a South Florida user group called the Bullies. They also reached out to other USF groups that use the website and invited them to became part of their Tailgate Tour. The fun spread quickly and Tailgate Haven rewarded these users by sponsoring their tailgate and serving plenty of Yuengling!

Anybody out there who likes to party before the game, remember… it’s all about the tailgate!

THE EAGLE HAS LANDED…

…at several more parties in Georgia. Here are photos of events as we rolled out from Athens to Augusta. Thanks to our distributors, Leon Farmer & Company and AB Beverage Company, for helping to celebrate our arrival. A good time was (visibly) had by all!

PUB CRAWL ACROSS ATLANTA

The events are happening fast and furious in Georgia. Consumers and retailers are celebrating the arrival of Yuengling. Our district sales manager, Tom Junod, is leading the charge in Atlanta along with our distributor, Atlanta Beverage Company! We wanted to share some pictures of the recent festivities:
Look out Georgia… the eagle has landed!

HAPPY BIRTHDAY TO RAY’S BAR

Ray’s ‘Happy Birthday’ Bar is a great neighborhood joint located in South Philly at Passyunk and Federal Streets. Just down the block from the world famous cheesesteak shops, Pat’s and Geno’s, the Happy Birthday Bar welcomes visitors young and old into their quaint, friendly environment.

Opened by the late Ray Capozzoli in 1938, his son “Lou Capp” now runs the place. This year marks their own 70th birthday! Pictured below is Yuengling sales representative, Frank Altadonna, presenting Lou Capozzoli with a framed birthday article signed by Dick Yuengling. We appreciate their many years of support for our brands.

If you’ve ever been, you know Ray’s Happy Birthday Bar is steeped in almost as much tradition as America’s Oldest Brewery. These are the kind of establishments that Yuengling is proud to be associated with. We should all be so lucky to live by the simple words that have become Ray’s motto – “Good Times, good drinks, good friends.”

Congratulations to Lou and his bar on 70 years of Happy Birthdays!