Facebook Fans

Yuengling Bock Beer is returning to the marketplace for a limited time beginning in February 2011! This much anticipated seasonal offering from Yuengling was initially brought back in honor of our 180th Anniversary and has been a great success since it was introduced in 2009.

Yuengling's Facebook Fan page (D.G. Yuengling & Son, Inc.) is currently at 47,000 'Likes' and we would like to see that number grow this January. We know that there are Yuengling fans all over Facebook that would love to help, and to reward fans we are going to give away a Yuengling Bock Beer prize pack once the Facebook page reaches 50,000. All you need to do is 'Like' our page on Facebook and once we reach our goal, one of our fans will be randomly selected and awarded the Bock Prize Pack. Just in time for Yuengling Bock Season! You can also suggest the page to your friends to help spread the word. The prize pack will contain a Bock Tee, a Bock Hat, and 4 Bock glasses so you can enjoy the brew with your friends! Fans of the page must be 21 or older and will be contacted through Facebook once a winner is selected. The winner will be required to send in proof of age.

Thanks for your support and help spread the word and get us to 50,000 Facebook Fans!


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Congratulations to Pat Isennock of Perry Hall, MD on winning the Bock Prize Pack!

TAMPA OPEN HOUSE 12-30-10

Yuengling would like to invite fans who will be in the Tampa, FL area on December 30, 2010 to stop by the Tampa Brewery for a special event. Tampa Bay is expecting a surge of visitors who will be in town for the 25th Annual Outback Bowl where the Nittany Lions will face the Florida Gators. The Yuengling Brewery will host an open house on the 30th and we invite all Lions and Gators fans to come and tour our Tampa facility. The event is from 12-3pm and will feature food from local restaurants, gift shop deals, free tours, and of course free Yuengling samples at the end of the tour! Customers who show ID from either school will receive a 10% discount on purchases in the gift shop as well. We hope you will join us!

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If you are not traveling to Tampa to see the game live, be sure enjoy Yuengling responsibly where ever you choose to watch this great match up! For more information on Yuengling Brewery Tours, check out the website.

*** Update 12-22-10: If you will be heading to Florida for the Outback Bowl, be sure to stop by The Luxury Box (490 Channelside Dr. in Tampa) to enjoy Yuengling specials including $2.00 Lager & Light Lager pints and buckets of Lager & Light Lager bottles priced at 5 for $10.00! The Luxury Box welcomes alumni from all over to come show your blue & white team spirit and enjoy Yuengling!

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*** Update 12-28-10: Another great Yuengling special for college football fans heading south to the Outback Bowl ... Hurricane Grill & Wings (1200 N. West Shore Blvd. in Tampa) will be featuring $2.00 Lager & Light Lager pints and buckets of Lager & Light Lager bottles priced at 5 for $10.00. Hurricane Grill & Wings will also be giving PSU fans 20% off their food bill. Located just a few miles from the stadium, next to the Ramada Westshore, this is another great location to meet up with fellow fans and enjoy Yuengling! The Ramada Inn next to the Hurricane Grill also has a special for Penn State fans. Rooms are $69.00 a night if you book before December 29th. Phone # 813-282-3636 or http://www.ramadawestshore.com/.

DRAUGHT HORSE 12-7-10

The Draught Horse recently teamed up with Philly Beer Scene Magazine and DrinkPhilly.com to bring patrons the Yuengling Homebrew Contest! This contest was held on Tuesday December 7th and featured a panel of industry expert judges including Jennifer Yuengling and also Matt Falco from Philly Beer Scene Magazine. There were 14 entries in the contest where homebrewers put forth their best Brown Ale for the judges to review. The top 5 brewers were awarded prize packs for their hard work.

The crowd enjoyed $2.00 pints of Lager, Lord Chesterfield Ale, and Porter while they awaited the results of the contest. Light Lager bottles were also on special for this event for only $2.50. At this event patrons had the opportunity to sign up for the Chesterfield Society as well. Fans who cite the Draught Horse as their 'Home Bar' count towards their goal of achieving 25 loyal members, at which point the bar will become an official Chapter of the Chesterfield Society. Thank you to everyone who made this event a success! To learn more about the Draught Horse, visit their site at http://www.draughthorse.com/

ALE TRAIL - PA

Yuengling and All Star Distributing in Reading, PA have teamed up to bring back the popular Ale Trail promotion this winter! We invite Yuengling fans in the Berks County, PA area to come out and enjoy a Chesterfield Ale draught at ten of the participating locations listed below in the graphic. You will receive an Ale Trail card from the first participating location you visit. You will need to collect ten stamps on your card during December 2010 and January 2011 to get a prize from Allstar Distributing. Individuals who fill their Ale Trail cards will also have their name entered for a chance to win a 2 night stay at the Split Rock Resort in the Poconos. See the promo graphic below for participating locations. To learn more about Lord Chesterfield, check out http://www.chesterfieldsociety.com/. Please remember to enjoy responsibly.

HOLIDAY SHOPPING

With the Thanksgiving holiday behind us and Christmas less than a month away, it is time to start thinking about holiday gifts for family and friends. The recently redesigned Yuengling.com features an online store with a full selection of items for all of the Yuengling fans on your list! Shoppers on Yuengling.com will find a full selection of clothing for men and women featuring original and retro Yuengling designs. The site also has a great selection of barware and collectibles including tap handles, collectible beer trucks, and bar signage just to name a few. If it is glassware that you are after, you will find pilsners, pints, pitchers, and mugs perfect for any occasion that calls for a Yuengling. To finish off traditional holiday displays, there are Yuengling village pieces and branded K-Line and MTH trains available.

The online store is open 24 hours so grab a Yuengling and browse from the comfort of your home this season by visiting http://www.yuengling.com/online_store/.

Above: Keep track of important events in 2011 with this 12 month Yuengling Wall Calender.

Above: Add a little Yuengling spirit to your tree this holiday season with Yuengling Christmas Tree Ornaments.

DRINKING MADE EASY 12-1-10

Yuengling fans be sure to tune in to "Drinking Made Easy" with Zane Lamprey on Wednesday December 1, 2010 as Zane hits the streets of Philadelphia, of course, enjoying Yuengling along the way!

“Drinking Made Easy” follows Lamprey, his drinkin’ buddy Steve McKenna and veteran stand-up comedian Marc Ryan as they travel across the country discovering local pubs, watering holes, breweries and distilleries. Drinking customs have contributed to our great nation’s birth, growth and distinction, and “Drinking Made Easy” documents the group as they seek out the adult beverages, culture and mixologies that are unique to America’s cities.

“Drinking Made Easy” airs Wednesday nights at 8:30 p.m. ET on HDNet. HDNet networks are available nationally via DIRECTV and Dish Network and locally in Philadelphia, PA on Comcast, Pencor Services Inc., Service Electric Cablevision Inc. and Verizon FiOs. Check your local listings and enjoy the show with a nice cold Yuengling in hand!

SPLIT ROCK 2010

Yuengling joined over 50 other local, regional, and international breweries at the 19th Annual Great Brews Classic Beer Festival this past weekend. This two day festival is held at Split Rock Resort in Lake Harmony, PA. Festival goers flowed in and out of three large sampling rooms where they enjoyed live music from Toga Party, Table Ten, and a Pair of Nuts. There were food and clothing vendors on site as well. At the Yuengling table, fans had their choice of Light Lager, Lord Chesterfield Ale, Dark Brewed Porter, and Original Black & Tan. The Light Lager was the first to go and lines were moving steady all day long at Yuengling. Thank you to our wholesale partner Northeast Eagle for making this another successful year at Split Rock!

PC PUB 11-27-10

Yuengling and 94.1 WYSP have teamed up to bring Philly football fans a chance to go to the last home game of the year in January 2011. On Saturday November 27, 2010 Spike of 94.1 WYSP will host a Yuengling promotion at PC Pub (Rt. 663 & Pennsburg Shopping Center) in Pennsburg, PA. The promo will be from 9-11pm and patrons will have the chance to win Yuengling and WYSP gear. Spike will also have 2 autographed giveaways at this event. As a grand prize for the day, one Yuengling fan will win VIP passes to the WIP/WYSP Tailgate Party on January 2nd in South Philly. We hope you will come join us for your chance to win and enjoy Yuengling specials!

CHOPPER GIVEAWAY

Yuengling Awards 2 Orange County Choppers™, donates over $50,000 to the Intrepid Fallen Heroes Fund.

Pottsville, PA, November 5, 2010 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, recently held an event at Orange County Chopper™ headquarters to award one consumer and one wholesaler sales representative the prize of a lifetime.

From May through August, 2010, throughout the 13 states where Yuengling is sold, Yuengling and OCC™ fans 21 and older entered to become semi-finalists for a custom Yuengling Chopper, made by OCC™. Over 38,000 consumers entered the program via text-to-win format. 95 were randomly selected to become semi-finalists, and along with their guests, were treated to a weekend celebration at OCC™ Headquarters in Newburgh, NY, on October 23rd, 2010.

In addition, 30 wholesaler personnel and guests were invited to attend the event, based upon sales merit. A second, identical chopper would eventually be awarded to one lucky sales representative.

“The affiliation with Orange County Choppers™ certainly garnered a great deal of attention all summer,” stated Lou Romano, Marketing Manager for Yuengling. “Although only one semi-finalist and one sales representative would win a chopper, the goal was to give everyone a memorable weekend, and also to help benefit the Intrepid Fallen Heroes Fund.”

During the program, the Yuengling Brewery and several wholesalers committed to donate a portion of their sales to the Intrepid Fallen Heroes Fund. Radio stations also organized local events to raise money, and a raffle for various Yuengling memorabilia was held at the OCC™ Event.

“With the help of many, we were able to raise over $53,500 to help benefit a cause we all believe in,” commented Romano.

The evening culminated when Dick Yuengling, president and owner of Yuengling, randomly selected Eric Ward of Mid State Beverage (Williamsport, PA) as the wholesaler winner, and Michael Euless, of Franklin, PA, as the lucky consumer winner of the custom choppers.

“Awarding those choppers was an exciting moment for me, and I really enjoyed spending time with everyone who came,” said Dick Yuengling. “It was a once in a lifetime event!”

HITTING THE TRAIL 2010

The 2nd Annual Preston Silver Eagle horseback ride took place at the Peddicord Family Ranch this October. The Peddicord family is a Yuengling wholesale partner in West Virginia, and each year they invite employees, Yuengling friends, and neighboring wholesalers out for a guided horseback ride in the hills of West Virginia. This year they hosted a group of around 50. The weather was excellent for this outdoor event that features games and music in addition to the ride. Attendees enjoyed a variety of food at the barbecue cookout along with a great selection of Yuengling beer throughout the day. This annual event is a great way for key Yuengling supporters and retailers in the Preston County area to get together and enjoy this great state! Thank you to the Peddicord family for once again hosting this unique event, we look forward to riding again next year!

MAROONS 10-22-10

Maroons Sports Bar in Pottsville, PA will be hosting a Chesterfield Society Party this Friday, October 22, 2010! The event will feature $1.50 Lord Chesterfield mugs along with Chesterfield Society giveaways throughout the night. If you haven't signed up for the Chesterfield Society yet, be sure to visit the site and get registered. Friday's event will run from 8-10pm, and society members will receive 10% off their food bill when they present their Chesterfield Society membership card, easily available to print online. Lord Chesterfield himself will be in attendance at this event, so be sure to stop by and meet the man himself!

Maroons is the first establishment to be recognized as a Chesterfield Society Chapter and we are proud to have the first chapter in Yuengling's hometown! To learn more about Maroons Sports Bar check out their website.

CAPITOL MARKET 10-6-10

Proud Eagle Distributing and Yuengling teamed up in conjunction with the Charleston Capitol Street Market and Volvo for a recent fundraiser. The Capitol Market Mixer was held on the evening of October 6th to help raise money for the market's non profit organization. The organization helps maintain and grow the fresh produce market on Capitol Street in Charleston, WV. Attendees enjoyed samples of Yuengling Lager, Light Lager, and Black & Tan. In addition, food from several local chefs and artisans were sampled as attendees perused the market place.

This event was as great chance for Charleston residents to sample dishes from Charleston’s elite restaurateurs and chefs to help raise money to help grow and expand the Market Street Market a Non Profit organization. Thank you to everyone who came out!