WV CHAMBER 2-17-10

Yuengling recently attended a West Virginia Chamber of Commerce event with our wholesale partner, Mona Distributing. The event was held last Wednesday evening at the Hilton Garden Inn, and included some excellent beer and food pairing samples for everyone to enjoy. The impressive menu included crab cakes, beef tenderloin, Hawaiian style chicken kabobs, spring rolls, artisan breads, and prime rib. To compliment this great menu, there was quite the selection of Yuengling available! Fans could choose from Traditional Lager, Light Lager, Lord Chesterfield Ale, Porter, and our Seasonal Bock Beer. At the Yuengling table, attendees learned a lot about the history of America's Oldest Brewery. Attendees also had the chance to win a collectible Yuengling 180th Anniversary Mirror. Events like these demonstrate the excitement that has been evident in the WV market since Yuengling entered the state last year.

Thank you to Chef Jason Hammack and Mike Layne for your help with this event and your continued support of the Yuengling brands. Also, thank you to the Hilton Garden Inn of Morgantown for hosting, and to all of their staff for putting on a successful event.

WP TAVERN 2-23-10

Tonight, 2-23-10, is the final "Food Dude" promo in the Pittsburgh market, so if you missed out on the first few, be sure to join us at the William Penn Tavern. There will be a Wing Showdown at tonight's event, putting the "Food Dude" Kevin Roberts up against WM Penn's house Chef, Fulton. Fulton will have the home kitchen advantage, but Kevin could bring something unique to the table, with his West Coast Wing recipe. One thing is for sure, it will be a high energy competition, and the more customers on hand to judge, the better it will be! Patrons at tonight's showdown can look forward to enjoying large Lager draughts for just $2.25 along with their wings.

The showdown starts at 7pm, come early to get a good seat!

Check out William Penn Tavern's Website.

KEVIN ROBERTS 2-22-10

Yuengling fans in the Pittsburgh, PA area are invited to come join us tonight, 2-22-10, at Smokin' Joe's Saloon for a special event. Come out and enjoy special bratwurst, marinated in Yuengling Lager, Bock, Black & Tan, and Porter. This special treat is being prepared by "The Food Dude," Kevin Robert's. The Yuengling drink special for the event will be $2.00 Yuengling draughts and bottles! In addition to the great food and drink specials, patrons will have the chance to meet “The Food Dude” from 8-10pm. Kevin is a Food Network Star, an author, and a regular contributor to many national radio programs.

We hope you will enjoy us for this special event:
Smokin' Joe's Saloon

2001 East Carson St.

Pittsburgh PA 15203

FOOD DUDE 2-21-10

Yuengling fans in the Pittsburgh, PA area are invited to come join us at Beer Nutz for a special event this Sunday 2-21-10. Come out and enjoy the Wing Festival at Beer Nutz while enjoying $1.50 Lager and Bock pints. Yuengling family bottles will also be just $1.50 all day long! Attendees will have the chance to meet “The Food Dude,” Kevin Roberts from 4-7pm. Kevin is a Food Network Star, an author, and a regular contributor to many national radio programs. In addition to being a top ten finalist on “The Next Food Network Star” television show, he has appeared on the Today Show, CBS Morning Show, and is a regular on ESPN’s Cold Pizza.

We hope you will enjoy us for this special event:
Beer Nutz
1335 Freeport Rd.
Pittsburgh, PA 15238

JEREMIAH JAMES

Jeremiah James and the Tandem Band will be performing in the Hanover, MD area this Friday and Saturday night, 2-19/20-2010. The Cancun Cantina will host the band for back to back nights of original Jeremiah James music along with some rockin' country cover music! The show starts at 9:00pm and is sure to be a great time! Fans can enjoy Yuengling at one of Maryland's largest and hottest night clubs, while listening to the southern rock music of Jeremiah James, a genuine American musician and a great supporter of Yuengling. When you are at the show this weekend, be sure to check out the Yuengling/Jeremiah James T-shirts too!

Check out the complete Jeremiah James schedule to see when he will be playing near you!

HOLIDAY VALLEY 2-14-10

Yuengling was out for an afternoon at the lodge this past Sunday at the Holiday Valley Ski Resort in Ellicottville, NY. The slopes were packed on this Valentine's Day and many patrons were looking forward to an extended weekend thanks to the President's Day holiday that followed on Monday. Holiday Valley is a great spot to enjoy the NY winter weather. They have all your Yuengling needs covered in the lodge too, with three Yuengling spigots throughout, so that you are sure to get your Lager when it is time to wind down at the end of the day! Patrons enjoying Yuengling at the lodge on Sunday were from all over New York State, and there were even skiers who had traveled from Pennsylvania, Ohio, and Chicago to ski Holiday Valley. Giveaways for the day included Yuengling long sleeve tees, winter hats, and even a Yuengling snowboard for the grand prize!

As we have been reporting, the text to win program for the Lake Placid Trip is still open in the New York market, and skiers at this event were excited about the chance to hit the slopes with Yuengling later this season. Thank you to everyone who came out and enjoyed the day with us and thank you to our wholesale partner, Certo Brothers South. Enjoy the pictures below!

CNY BREWFEST 2-6-10

Yuengling attended Central New York's 14th Annual Brew Fest earlier this month. The event was held at the NY State Fair grounds in the Horticultural Building. This annual event is highly anticipated, and offers two sampling sessions to split up the crowd. Visitors were able to taste craft beers from 60 different breweries. At the Yuengling table attendees enjoyed our seasonal Bock Beer along with Dark Brewed Porter and Traditional Lager. There was a positive response to all of the Yuengling Brands sampled. Attendees particularly enjoyed the Dark Brewed Porter, a winter time favorite for many Yuengling fans. The New York market is still collecting entries for their Lake Placid Trip giveaway. This event was no exception, with the text to win details posted for all to see!

Thank you to our wholesale partner Onondaga Beverage and all of the volunteers that helped make this event a success!

ALL ABOUT BEER FESTIVAL 1-16-10

Yuengling recently attended the World Beer Festival, presented by All About Beer Magazine. This event was held in Columbia, SC and featured samples of brews from around the world. At the Yuengling booth, attendees enjoyed sampling Lager, Light Lager, Black & Tan, Dark Brewed Porter, and Lord Chesterfield Ale. With this great selection of Yuengling products available, we saw many fans come back around several times to be sure they tried them all! The event was held indoors at the Columbia Convention Center, and over 4000 people attended between the two sessions. Like many beer festivals, this event featured live music, food pairings, and beer seminars; one of which featured Yuengling Dark Brewed Porter as a point of discussion. Overall this was a great event, thank you to everyone who came out and enjoyed Yuengling!

CHAMPP'S FINAL 2-4-10

Champp's Restaurant & Bar in Victor, NY has been running Yuengling Happy Hours for several weeks in a row this winter, and last Friday it was time to award a grand prize winner. Champp's patrons packed the bar to see who would go home with the Yuengling snowboard and the ski passes to Bristol Mountain. The bar staff was busy all evening, keeping up with thirsty patrons who were taking advantage of the $2.00 Lager pint special.

Everyone had a great time at this final winter promo. Yuengling fans in this market also have the chance to text to win a trip for two to Lake Placid for a weekend getaway. This trip will be awarded later this month. If you are in this market, be on the lookout for signage at your local retailers with text to win details.

BARNACLES - GA

Attention Yuengling fans in the Atlanta, GA market! Barnacles Bar & Restaurant will be featuring Yuengling as the Beer of the Month at both the Norcross and Duluth locations for February. Lager pints will be on special for $2.50 and 22oz Bombers are just $4.25! Yuengling will be on hand at both locations for some special promos throughout the month of February too. Stop in and see us on 2-9-10, 2-17-10, and 2-26-10 for your chance to win Yuengling prizes and enjoy these great specials!

SLICK WILLIES 1-29-10

The New York snow promotions continued at Slick Willies in Buffalo recently. The Yuengling girls were one hand at the bar on Friday, January 29th, playing Yuengling trivia with patrons and awarding black winter long sleeve tees to those who answered correctly! The special for the evening was $6.00 pitchers, and the grand prize giveaway was a Yuengling ski jacket!

Slick Willies is a great sports bar featuring wall to wall televisions, to ensure you dont miss any of the action when you come to watch the game. They also have a full menu, to go along with your Yuengling! Thank you to everyone who came out to this event, and to our wholesaler partner C.H. Wright.