THIRD BASE BAR

The Yuengling street team was out in Buffalo, NY again this weekend. There was certainly cause for celebration at the Third Base Bar, as they recently added Yuengling Lager to their draught selection. The Yuengling girls were out giving out prizes and taking pictures with all of the Yuengling fans who came out to raise a pint at this event. This bar has a great atmosphere and is often filled with college students taking a break after a long day of classes. Thank you to owner John Bernard for putting Lager on tap, we look forward to a great summer at the Third Base Bar!

Below: Owner, John Bernard and Mike Berardini at Friday's promo.

CHARLESTON DAILY MAIL ARTICLE

West Virginia Yuengling fans are excited about the arrival of Lager, Light Lager, and Black & Tan to their home state. It has been a long wait for them and we thank everyone for their support and patience.

Check out this morning's article by Jake Stump, from the Charleston Daily Mail: http://www.dailymail.com/News/statenews/200905050883.

FRENCH PUB

Bock Beer is still flowing at the French Pub in Lancaster, New York. The French Pub has an impressive draught selection and we are proud that our limited release Bock Beer is part of it. The promo team from CH Wright in Buffalo did a great job spreading the Yuengling cheer at this event. Customers enjoyed $2.00 Lager pints and $3.00 Bock pints in commemorative 180th Anniversary glassware. Patrons even got to keep the glasses when they were done as a keepsake to remember this historic anniversary year. The Yuengling girls were at the promotion giving out 180th tee shirts and bottle cozies as well. The French Pub really is “A Good Place For A Good Time.” Thank you to Ken and his staff for making this another successful night! Enjoy the event pictures below.

Below: Ken from the French Pub enjoys a Bock Beer at last Thursday's promo.

APPLEBEE’S BEER OF THE MONTH

Our good friends at Applebee’s have named Yuengling the beer of the month in the Western PA market! Nineteen locations in Western PA and two in West Virginia will carry Lager, Light Lager, and Black & Tan bottles for the month of May. Select locations with draught systems will also have two of the products on tap for the month. At these locations, you can order a “Beer Flight” which includes two 8oz. samples of the draught products. If you are in the Western PA market, come on out to Applebee’s for great food and great beer from Yuengling!

Participating Locations: Greentree, North Hills, Johnstown, Trinity Point, Robinson, Cranberry, Altoona, Morgantown WV, West Mifflin, Pittsburgh Mills, State College, Peters Township, Chippewa, Clarion, Penn Center, Fairmont, Edgewood, Richland, Mt. Pleasant, Uniontown, and Monaca.

BATAVIA BEER FESTIVAL

Spring beer festivals continue in the northeast! Yuengling and CH Wright Distributors participated in the Batavia Beer Festival in New York this past weekend. The event was held at the Batavia Downs Racing and Casino’s Event Center. This festival was held in the evening, and on the day of the Kentucky Derby, the room was packed with over 400 people sampling products. During the festival, attendees sampled Bock, Porter, and Ale. Along with their Yuengling samples, participants also received some Yuengling goods to remember the day by. At the end of the event, fans got to take home some cool Yuengling glassware, much larger in size than the sample glasses of the day. After the event was over at 9pm, the crowds headed upstairs to the sports bar to finish the day with $2.00 Lager pints. Thank you to everyone who participated in this event.

BUFFALO BREW PUB

Yuengling was out for the Thursday evening happy hour at Buffalo Brew Pub in New York last week. Customers enjoyed the seasonal Bock Beer, as it is still available at this location. After the Bock is gone, they will be putting on Chesterfield Ale or Porter in its place. Patrons enjoyed $3.00 Lager pints and $4.00 Bock pints, and the Yuengling girls were taking pictures and giving out prizes from 4-7 pm. They gave out some new 180th Anniversary hats and tees, and one lucky Yuengling fan won an insulated cooler bag. Overall, the response to the Bock Beer has been great across the board. Thank you to everyone who came out last Thursday, and to Keith Morgan and his staff at the Buffalo Brew Pub for supporting the Yuengling brands.

WEST VIRGINIA - HERE WE COME

Yuengling Opens the Neighboring State of WV

Pottsville, PA, April 2009 – D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is pleased to announce that it is expanding sales into the state of West Virginia.

Sixteen distributors have been assigned to open the entire state. Yuengling is proud to welcome into our wholesaler network: American Beer Co., Beverage Distributors, Carenbauer Distributing Co., Eagle Distributing Co., Elkins Distributing Co., J.C. Mensore Distributor, Jefferson Distributing Co., Mingo Bottling Co., Mona Supply Co., Inc., Mountain Eagle Distributing, Northern Eagle, Preston Silver Eagle, Proud Eagle – S. Charleston and Parkersburg, Valley Distributing Co., and Waldorf Distributing Co.

Yuengling will introduce Lager, Light Lager and Black & Tan packaged beer in May, and likely start shipping draft later this summer.

“The state of West Virginia and Yuengling brand aficionados have eagerly awaited this announcement as avid patrons will no longer have to cross state lines to enjoy their favorite beverage,” stated Larry Oleksa, President/Owner of Mona Supply Co., Inc. “We anticipate an unprecedented rollout of the Yuengling brands in May 2009. Our entire staff of dedicated employees looks forward to a long and mutually beneficial relationship for many years to come.”

“Yuengling has experienced a good share of the market in neighboring states to its home state of Pennsylvania. Coupled with the strong demand of our products, expansion into the state of West Virginia was a natural choice for us.” commented Lou Romano, Yuengling Marketing Manager. “We feel our core company values of family, heritage, quality and tradition are reflected not only in the wholesale network, but in the residents of the state as well,” Romano added.

“The time has come and the Yuengling family of beers represents the final frontier. I can think of no other brand left in this country that has the potential to satisfy consumers’ tastes more than the Yuengling brands,” remarks Carl Carenbauer, President/Owner of Carenbauer Distributing Corp.

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About D.G. Yuengling & Son, Inc:
Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America's Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Black and Tan, Premium, Light, Dark Brewed Porter, and Lord Chesterfield Ale. For more information, visit www.yuengling.com.