Wednesday, December 3, 2008

YUENGLING SERVED TO A SOLD OUT CROWD IN POCONO’S

Yuengling was on tap this weekend at the 17th Annual Great Brews of America Festival. This annual event is held at the Split Rock Resort in Lake Harmony, PA. Rapid online ticket sales for this two day event resulted in a sold out crowd of 3500 people, on Saturday alone. The Great Brews Festival featured over 30 Breweries with an impressive selection of brews to sample.

Yuengling teamed up with United Beverage of NEPA for this annual event. Yuengling products featured this year included Lord Chesterfield Ale, Dark Brewed Porter, and Light Lager. Fans kept a steady line all day in front of the Yuengling taps. Yuengling retailer, Sue Grickis, attended the event providing Yuengling fans with the opportunity to get more than just a sample. She had a full service Yuengling store set up with apparel, hats, signs, barware, and much more available for purchase. In case you missed your opportunity at the Split Rock event, you can find all the Yuengling gear you could want at our official online store, featuring great deals for the upcoming holiday season.

We would like to thank United Beverage of NEPA for making this another successful event. Brand manager John Walsh, along with Kevin Macaulso, Tony Casarella, and Bryan Gricts were hard at work all weekend long keeping the beer flowing. Thanks for another great year guys! For more information on the Great Brews of America Festival, visit the Split Rock Resort website at http://www.splitrockresort.com/gba.php.

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