Monday, August 3, 2009


The Martin Guitar giveaway was a huge success in the Altoona, Pennsylvania market. Over the past two months consumers were given the opportunity to register at Yuengling retailers to win a customized Yuengling Martin guitar. This program was tied into the local Fox TV stations with 30 second commercials letting the consumers know where to register. Over 6,000 entries were submitted and the winner was drawn on July 11.

Congratulations to Maureen Gromiller of Hollidaysburg, PA for winning the guitar in this market. While Maureen currently does not play the guitar, her husband plans on teaching her on her new Martin D-41 Special. On July 19, at the Altoona Curve Baseball game , Maureen was awarded her guitar in front 4,000 people during the second inning break. Maureen was overjoyed when she received the guitar. Thank you to our wholesaler partner Furrer Beverage, for making this program a success.

Below - From the Left: Rich Deleo -Altoona Curve, Steve Miller -Furrer Beverage, Maureen Gromiller, and Sherry Stalley - FOX8/ABC23.
Below - From the Left: Mr. Gromiller, Steve Miller- Furrer Beverage, and Maureen Gromiller.
Below - From the Left: Paul Furrer and Steve Miller from Furrer Beverage, Maureen Gromiller, Fred DeBernardis - Yuengling, and Sherry Stalley -FOX8/ABC23.

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