JANUARY CAPTION CONTEST

Congratulations to Dave from Old Forge, PA for submitting the winning caption for our January Caption Contest. There were a lot of great entries submitted throughout the month. Thank you to everyone who took the time to send in their ideas.

Keep reading the Yuengling Blog to stay up to date on the latest news and information about America's Oldest Brewery!

KNUCKLE'S 1-23-10

Yuengling and our wholesale partner Wright Wisner were out at Knuckle's Sports Bar in Rochester, NY recently, spreading the word about the Yuengling Winter Getaway program. In this market, customers have the chance to win a trip to Lake Placid for a weekend getaway! Yuengling fans who were at Knuckle's for this promotion enjoyed Yuengling specials, including $2.50 for a 23 ounce Lager draught, and $2.50 Black & Tan bottles! The Yuengling girls were on hand giving out some great Yuengling gear as well. Consumers who attended had the opportunity to text-to-win the Lake Placid Getaway that will be awarded in February.

Thank you to everyone who came out to this event. If you enjoy Yuengling in the Rochester area, be on the lookout for the text-to-win information at your favorite Yuengling retailers throughout February for your chance to win a Yuengling Winter Getaway!

JEREMIAH JAMES 1-30-10

Jeremiah James and Yuengling will be at Michael B's Tavern in Deer Lake, PA this Saturday January 30, 2010. The show starts at 9:30pm and is sure to be a great time! Fans can enjoy great Yuengling specials while listening to the southern rock music of Jeremiah James, a genuine American musician who loves to play and is a great supporter of Yuengling! When you are at the show Saturday, be sure to check out the Yuengling/Jeremiah James T-shirts too! To learn more about Jeremiah, visit his website at http://jeremiahjames.biz/jeremiahjames.htm.

JFBB 1-16-10

The ski slopes at Jack Frost and Big Boulder are the place to be in Northeastern PA this winter. Yuengling did a series of promotions at the popular ski resorts recently. While consumers were enjoying the skiing outside, we were inside enjoying the atmosphere at the hot spots of the resorts... the bars!

Our first stop was Jack Frost, then it was on to Big Boulder. We closed out the night at the nearby Boulder View restaurant. All three locations had a great draught selection, including Lager, Light Lager, and Lord Chesterfield Ale. Big Boulder ran Black & Tan specials as well, to go along with the live entertainment by Black Dog, a Led Zeppelin tribute band.

There were great crowds at all of the Pocono resorts that we stopped at. Many fans were excited to win great Yuengling prizes, including the two Yuengling snowboards that were awarded at these events. To complete the day we had Yuengling Girls, Linda and Christi, on hand sampling Lord Chesterfield Ale, one of Yuengling's original brands that is still produced today. The Ale samples were well received and definitely had people heading to the bar to get a pint of their own!

Thank you for everyone who spent time in the lodge warming up at these Yuengling winter promotions! Enjoy the pictures below.

CHAMPPS SNOW PROMOS

Champps is a great bar & restaurant located in Victor, NY, just south of Rochester. Champps will be running some great Yuengling specials in conjunction with our snow program on Friday January 26, 2010, and Friday February 5, 2010. Head to Champps on these nights and enjoy $2.50 Lager pints, and enter for your chance to win ski passes to Bristol Mountain. The bar will also be giving away some great Yuengling gear to keep you warm on the slopes this winter. February 5th is the finale for the snow promotions at Champps and one lucky Yuengling fan will win the Yuengling Snowboard pictured below! Local radio personality, Dino from 93.9 WFKL will be broadcasting live from 4-7pm on these dates as well. Check out the pictures below from the promotions at Champps earlier this month, and be sure to come out and join in on the fun for the next two!

PLAY2 ISB

Chickie's and Pete's is a great sports bar with many locations throughout the Philadelphia area. They are participating in the 2010 Yuengling Snow promotions, and are offering some great specials at their new Play2 location. Play2 is an interactive sports bar that features video game consoles and flat screen TVs at every booth in the place! This is a unique concept that allows customers to create their own gaming experience while enjoying selections from an upscale menu.

Located next to the Chickie & Pete's location on Packer Avenue, Play2 will be featuring $3.00 Lager and Light Lager bottles on Wednesdays, making this the perfect night to check out this new location. While you are enjoying Yuengling and the gaming experience at Play2, be sure to enter to win a trip for 2 for a weekend getaway in the Poconos. Play2 will be awarding a winner on February 10, 2010.

If you enjoy Yuengling at the other Chickie's & Pete's locations, you can enter to win Jack Frost Big Boulder lift tickets from the Route 1 location and the Robbins Avenue location, both of which are being awarded on February 10, 2010.

To learn more about the exciting new Chickie's & Pete's location, Play2, visit their website.

DRAUGHT HORSE 1-20-10

The Yuengling team was out at the Draught Horse in Philly for a promotion on Wednesday night. Temple students and alumni packed the bar to watch the their team play Xavier. Yuengling was featured at $2.00 for Lager and Black & Tan pints. This special is also available all day Saturdays too. During breaks in the game, patrons had the chance to win Jack Frost Big Boulder lift tickets, and some great winter gear from Yuengling.

Thank you to everyone who came out and made it a successful night in the heart of the Temple University campus. If you are a Yuengling fan in the Philadelphia market be sure to come by The Draught Horse on January 30th for the next Yuengling promotion, when they will be giving away a Yuengling snowboard!

ALE TRAIL 2010

Hop on the Ale Trail in Berks County, Pennsylvania! Yuengling and Allstar Distributing have teamed up again this year to bring you this exciting February promotion. Participants are invited to enjoy a Chesterfield Ale draught at ten of the locations listed below in the Ale Trail graphic. You will receive an Ale Trail card from the first participating location you visit. You will need to collect ten stamps on your card throughout the month of February to get a prize from Allstar Distributing. Individuals who fill their Ale Trail cards will also have their name entered for a chance to win a 2 night stay at the Split Rock Resort in the Poconos. The grand prize drawings will take place at the end of February and the winning names will be posted at all participating locations and in the Reading newspaper. See the promo graphic below for participating locations. Hope to see you out there! Please remember to enjoy responsibly.

PORTER VEAL STEW

Yuengling Porter Veal Stew recipe created by Frank Altadonna, Metro Philadelphia Sales Representative.

Sauteed Garlic & Onions and Olive Oil
Flour Veal Cubes
Simmer Veal till lightly brown
Add 1 bottle Yuengling Porter
Add water to your liking
Salt & Pepper to taste
Sliced carrots,celery and potatoes
Simmer 45 minutes

With the cold weather that has been sweeping the east coast, this is one recipe that will certainly warm you up!

DUFFERS PA

The ski promotions continue in Pennsylvania! Duffers, is a great group of bars located in the suburbs of Philadelphia, PA. They are up and running with some great Yuengling winter programs featuring Monday and Tuesday specials on Yuengling. The winter deals are outlined below:

Duffers Tavern (192 Middletown Rd, Glen Mills, PA) is running a Tuesday night special of $1.50 Traditional Lager, Light Lager and Black & Tan bottles. Consumers enjoying Yuengling at the Tavern can text to win a weekly ski prize pack and an overnight ski and stay package to Split Rock/JFBB. The weekend getaway will be given away at the bar on February 14th, so be sure to stop in before then!

Duffers Pub (996 Baltimore Pike, Concordville, PA) is running a Monday night special of $1.50 Traditional Lager pints and Light Lager bottles. Yuengling fans can also text to win a weekly ski prize pack from this location. Mirroring the Glen Mills program, they will be giving away an overnight ski and stay package to Split Rock/JFBB on February 14th!

Duffers Mill (1600 Naamans Creek Rd, Chichester, PA) is running a Tuesday night feature of $1.00 Traditional Lager pints and $1.50 Light Lager bottles. Again there will be weekly ski prize packs given away from the Mill. They will be awarding one lucky Yuengling fan a Yuengling snowboard, which will be given away at the bar on Tuesday February 16th.

The text to win programs are unique to each account, so there will be more than one ski prize pack winner each week! A separate Yuengling text code can be found on signage within each individual location. If you are in this area, we hope that you will stop in to any or all of the Duffers locations to enjoy Yuengling and enter for your chance to win some great prizes this winter!

DRAUGHT HORSE - PHILLY

Yuengling and Jack Frost Big Boulder ski resort have teamed up again this year to bring consumers in the Eastern Pennsylvania market a great winter ski program! Yuengling fans in the Philadelphia market can head out to The Draught Horse on Saturdays this winter for $2.00 Yuengling Lager and Black & Tan pints all day! The Draught Horse is located in the heart of the Temple University campus, just off North Broad St and Cecil B. Moore St. It is a great place for Temple students to gather with friends after a hard day of classes. While enjoying Yuengling at The Draught Horse, you will have the opportunity to enter to win a Yuengling snowboard, and a trip for 2 for a 2 night stay at JFBB! Stop in and see what all the excitement is about, the Yuengling snowboard giveaway will be on January 30th and the trip to JFBB will be awarded on February 13th.

Check out the Official Draught Horse Facebook Page.

PSU TAILGATE 1-1-10

Rain or shine, the tailgate must go on! The Yuengling crew in Florida was at a great tailgate party before the Capital One Bowl last weekend. Members of the Central Florida Chapter of the Penn State Alumni Association came out by the dozens to show their support for the Lions before the big game. The weather may have been less than perfect but everyone made the best of the day, enjoying Yuengling Lager in the rain! Steve Jones, the voice for Penn State football, was on hand tossing out Yuengling shirts to an eager crowd. The best part of the day for this crew was when the Lions came out with a 19-17 win! Thank you to everyone who helped organize this event. It was great to see such team spirit from all who participated!

BEER CAN CHICKEN

Whiskey Joe's Bar & Grill in Tampa, FL is featuring Yuengling beer can chicken on the menu for the next few months! This unique dish features a whole slow roasted chicken that has been marinated in Yuengling Beer and rubbed with Cajun spices. You will also get creamy mashed potatoes, coleslaw and bourbon gravy with this delicious selection. Whiskey Joe's is a great place to go and relax while enjoying the comfortable beach bar atmosphere and live entertainment. Yuengling Lager pints are just $2.00 everyday from 5-7pm and 9-11pm. Plus, Yuengling Light Lager bottles are now available at Whiskey Joe's!

So if you are in the Tampa area, be sure to stop by Whiskey Joe's for some great Yuengling specials and beer can chicken!

Whiskey Joe's Bar & Grill
7720 W. Courtney Campbell Cswy
Tampa, Fl 33607
813-281-0770

YUENGLING BOCK BEER

Check out the official 2010 Bock Beer press release:

Yuengling Bock Beer to Return in 2010

Pottsville, PA, January 2010 – Last year, D.G. Yuengling & Son, Inc., celebrated their 180th Anniversary by re-introducing a late-winter seasonal classic, Yuengling Bock Beer. Available only in draft, it was the first time a Bock Beer was produced by Yuengling in nearly 40 years. The product was so well received, it will make a triumphant return in both kegs and bottles in January, 2010.

“Local taverns and pubs in our distribution area will once again become a destination for customers to enjoy this product on tap,” commented Lou Romano, Marketing Manager. “Last year, there were many loyal customers looking for Bock in bottles to take home and enjoy with family and friends, but it was not available. There’s a great deal of consumer excitement that it’s coming back in draft and package.”

With a deep amber color, pleasing malt base, and a refreshing hop aroma, Yuengling Bock Beer will be offered in 6-pack (12 oz) bottles, ¼ barrels, and ½ barrels starting January 18, 2010, and will last for approximately 10-12 weeks.

The bottle label and package design is based on actual Yuengling Bock Beer artwork from 1941. It can be found on display in the Yuengling Museum and Gift Shop in Pottsville, PA.

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About D.G. Yuengling & Son, Inc: Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Premium, Light, Black and Tan, Dark Brewed Porter, and Lord Chesterfield Ale. For more information, visit www.yuengling.com.