Wednesday, January 27, 2010

JFBB 1-16-10

The ski slopes at Jack Frost and Big Boulder are the place to be in Northeastern PA this winter. Yuengling did a series of promotions at the popular ski resorts recently. While consumers were enjoying the skiing outside, we were inside enjoying the atmosphere at the hot spots of the resorts... the bars!

Our first stop was Jack Frost, then it was on to Big Boulder. We closed out the night at the nearby Boulder View restaurant. All three locations had a great draught selection, including Lager, Light Lager, and Lord Chesterfield Ale. Big Boulder ran Black & Tan specials as well, to go along with the live entertainment by Black Dog, a Led Zeppelin tribute band.

There were great crowds at all of the Pocono resorts that we stopped at. Many fans were excited to win great Yuengling prizes, including the two Yuengling snowboards that were awarded at these events. To complete the day we had Yuengling Girls, Linda and Christi, on hand sampling Lord Chesterfield Ale, one of Yuengling's original brands that is still produced today. The Ale samples were well received and definitely had people heading to the bar to get a pint of their own!

Thank you for everyone who spent time in the lodge warming up at these Yuengling winter promotions! Enjoy the pictures below.

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