FIELD ARTILLERY BALL

On Friday Night April 16, 2010 Yuengling was honored to be the Official Beer Sponsor the the United States Field Artillery's Annual Saint Barbara's Day Ball at the U.S. Military Academy in West Point, New York. The Field Artillery Branch, as part of the U.S. Army, was founded in 1775. The Field Artillery has been "Creating the Thunder" since 1775 and America's Oldest Brewery, was honored to be a part of their annual celebrations.

The Order of Saint Barbara is a Military Honor Society for the U.S. Army Field Artillery and Air Defense Artillery. Saint Barbara is known as the Patron Saint of Artillerymen. The event was attended by the many Officers and NCO's of the West Point Field Artillery branch, their guests, and also the many Senior Cadets of West Point who have chosen to branch to the artillery service. The event included the time honored Grog Ceremony and also the Punchbowl Ceremony, in which Yuengling was one of the main ingredients. The Master of Ceremonies for the evening was Major Cherry, who attended to the Punchbowl Ceremony and hosted the entire event. The Molly Pitcher Award was given to 2 Officer's spouses. This award recognizes individuals who have voluntarily contributed in a significant way to the improvement of the Field Artillery Community.

It was a great night of celebration and camaraderie enjoyed by all and we at Yuengling wish all of the best for the soon to be graduating Cadets, NCO's, and Officers as they head to the next stop in their Army careers in keeping our country safe. Cheers to our brave service men and women and their spouses!

THE AUSTRALIAN TOUR

Matt Astill and the crew from The Australian Bar in New York City took some time to come visit America's Oldest Brewery last week. The Australian Bar & Restaurant is located at 20 West 38 Street in New York City and is a great bar & restaurant offering a unique menu featuring Australia cuisine. The staff from the bar came to tour the brewery and had an excellent time, led by Tour Guide Debbie Altobelli and accompanied by Marketing Manger Lou Romano. They learned a lot about the history of Yuengling while in Pottsville, and even got to meet Mr. Yuengling along the way. Patrons at The Australian may soon have additional Yuengling selections to choose from at the bar, as the staff was introduced to some Yuengling brews previously unknown to them. Thank you to Matt and everyone who came along for the trip, it was a pleasure having you.

We encourage all Yuengling fans, retailers and consumers alike, to come visit America's Oldest Brewery. Free tours are conducted 6 days a week. Pottsville tour times are 10am and 1:30pm Monday thru Friday. Saturday hours begin in April and run through December. Saturday tour times are 11am, 12pm, and 1pm. All visitors are required to wear completely closed footwear, no exceptions. Please visit Yuengling.com for complete tour information before you plan your visit.

ROCK FORE! DOUGH 2010

Yuengling proudly sponsored the 6th Annual "Drive for Show Rock for Dough" concert held on Tuesday April 6, 2010 in Augusta, GA. This annual concert event is held on the first tee of the Augusta driving range in conjunction with the Masters Golf Tournament. This year the Goo Goo Dolls and Colbie Caillat headlined the show, while local artists: Will McCranie and Jacob Beltz, and South Carolina Super Group Occasional Milk Shake also performed. While enjoying the show, fans stayed refreshed with a great selection of Yuengling products including: Traditional Lager, Light Lager, Black & Tan and Seasonal Bock Beer. Proceeds from this years event go to The First Tee of Augusta Program. This program teaches children life skills through the game of golf.

Thank you to everyone who attended Rock Fore! Dough 2010, visit the official site for more info.

GFIA GOLF 4-15-10

Yuengling proudly sponsored the Georgia Food Industry Association (GFIA) golf tournament recently. The tournament was held at Chateau Elan on Thursday, April 15th. Proceeds from the event benefited the GFIA's Education Foundation "Swinging for Scholarships." Some of our retail partners such as Kroger and Publix had groups playing in the event as well. The Yuengling sponsored 14th hole was the place to be. Golfers received Yuengling giveaways at the hole, and stayed refreshed with Traditional Lager! Golfers also competed for Yuengling mirrors, golf bags, and additional tournament prizes. Thank you to everyone who came out on this beautiful afternoon to play a round and support the GFIA's Education Foundation.

BEER DINNER 3-18-10

Yuengling was recently invited to take part in a beer pairing dinner at The Club at The Strand in Naples, FL. Located on the west coast of the sunshine state, The Strand is a family club featuring a 27 hole golf course, a tennis & fitness complex, a spa, and a dining room serving award-winning cuisine. Of all these amenities, it was the superior clubhouse dining that brought Yuengling to The Strand on the evening of May 18th.

The head chef at the club created the 5 course menu shown below, to be paired with 5 Yuengling products and served to dinner guests.

Lord Chesterfield Ale - Paired with Queso Fundido with Roasted Poblano Vinaigrette.
Traditional Lager - Paired with Grilled Shrimp brushed with a Smoked Chili Butter and Warm Tomato Relish.
Original Black & Tan - Paired with Cornmeal Crusted Oysters with Grilled Tomato Jam and Horseradish.
Dark Brewed Porter - Paired with BBQ Duck filled Pancakes with Smokey Red Pepper Sauce.
Seasonal Bock Beer - Paired with Braised Short Rib with Papperdelle and Pecorino Romano.

The meal was excellent and members enjoyed the opportunity to learn more about the different brands available from America's Oldest Brewery. Yuengling Brewery representative Tom Hassett was on hand to explain the unique characteristics of the beers prior to each course. Thank you to everyone who attended and to the chef and staff at The Strand for making this pairing event a success. To learn more about The Strand, visit their website.

ATLANTA SPECIALS 4-2010

Yuengling fans in the Atlanta, GA market can look forward to some great specials this spring at some of Atlanta's best Yuengling bars. Check out the list below and be sure to take advantage of these spring deals going on for a limited time!

Hudson Grille:
All 4 Hudson Grille locations (Alpharetta, Brookhaven, Midtown, and Perimeter) are featuring $2.75 Yuengling pints throughout April and May. There will be a Yuengling Kayak grand prize giveaway at the end of May, stop in to find out how you can enter to win.

Joe's:
Joe's on Juniper and Joe's on Sullivan are featuring $2.75 Yuengling pints throughout April and May.

Fellini's:
All 3 Fellini's locations (Candler Park, Lavista, and Decatur) are featuring $5.00 Yuengling Lager pitchers for the entire month of April.

La Fonda:
The La Fonda Howell Mill location is featuring $5.00 Yuengling Lager pitchers for the entire month of April.

McCray's Tavern:
McCray's Tavern on the Square in Lawrenceville is featuring $2.50 Lager pints and $3.50 Lager 20oz draughts. They are also giving away a Yuengling baseball gift bag and bat every Friday in April. There will be a Yuengling baseball grand prize given away at end April.

Firebird:
Head out to the Firebird in Dunwoody on Fridays throughout April and when you buy a Yuengling pint you get to keep the glass!

Taco Mac:
Taco Mac in Douglasville is featuring $10.00 Yuengling bucket specials and $7.00 Yuengling pitchers every Monday in April and May for trivia night. There will also be Yuengling prizes for trivia winners.

DUFFER'S - FOOD DUDE 3-10

Check out the photos from the recent Food Dude promotions in the Philadelphia market. Kevin Roberts joined the Philly Yuengling team at two of the Duffer's locations in late March. At Duffer's Mill, fans enjoyed Lager and Bock pints for $1.00 and at Duffer's Pub location, the Friday night special was $2.00 Lager and Light Lager bottles. Both promos included Yuengling prizes and Kevin Roberts sampling his famous wings. These promotions were a blast thanks to the perfect combo of Yuengs & Wings that was enjoyed by all! Thank you to Duffer's for hosting and to all of the loyal Philadelphia Yuengling fans who came out.

PHILLIES FUN 3-31-10

The Yuengling team from JJ Taylor Distributing recently enjoyed a baseball game along with our retail partners from ABC Liquors. Yuengling sponsored the Hooter's Diamond Dugout for the Philadelphia Phillies spring training game on March 31, 2010. It was a beautiful Florida day at the park and fans enjoyed Lager 16 ounce cans throughout the game. The Phillies didn't fair out so well against the Toronto Blue Jays, but everyone in the Diamond Dugout had a great time watching the match up.

Thank you to everyone from JJ Taylor and ABC Liquors for the excellent job you do distributing Yuengling products to our central Florida consumers!

WEGMANS SAMPLING 3-26-10

The "Food Dude" Kevin Roberts recently visited the Philadelphia, PA market and joined us for a series of Wegmans samplings. Shoppers at the Collegeville, Downingtown, and Warrington Wegmans locations got to sample Kevin's famous wings along with several brands from the Yuengling portfolio. Shoppers enjoyed talking food with Kevin while enjoying his signature Franks Red Hot wings. Wegmans is one of a few grocery chains that is retailing beer in the state of Pennsylvania and we appreciated the opportunity to sample at these locations. Shoppers in the Philadelphia suburbs can look forward to the newest Wegmans location opening in Malvern this summer!