Yuengling recently held an employee and wholesaler appreciation day at Big Boulder in the Poconos to thank all of our loyal workers and wholesaler partners. Around 250 guests attended the event, held on March 20th. It was the first day of spring and the weather couldn't have been nicer! Guests and their families were able to ski and snowboard compliments of Yuengling for the entire day. The official tubing runs may have been closed, but the kids still had a blast at the Yuengling Olympics, held mid-day in front of the lodge. At 5pm, guests and their families were treated to a dinner buffet in the lodge, where they enjoyed live music by Jimmy & The Parrots.
This annual event continues to grow each year, and we thank everyone who came out. Thank you to United Beverage for doing a great job merchandising the lodge and ensuring that all Yuengling brands were available at the bar for this event.