MAROONS 10-22-10

Maroons Sports Bar in Pottsville, PA will be hosting a Chesterfield Society Party this Friday, October 22, 2010! The event will feature $1.50 Lord Chesterfield mugs along with Chesterfield Society giveaways throughout the night. If you haven't signed up for the Chesterfield Society yet, be sure to visit the site and get registered. Friday's event will run from 8-10pm, and society members will receive 10% off their food bill when they present their Chesterfield Society membership card, easily available to print online. Lord Chesterfield himself will be in attendance at this event, so be sure to stop by and meet the man himself!

Maroons is the first establishment to be recognized as a Chesterfield Society Chapter and we are proud to have the first chapter in Yuengling's hometown! To learn more about Maroons Sports Bar check out their website.

CAPITOL MARKET 10-6-10

Proud Eagle Distributing and Yuengling teamed up in conjunction with the Charleston Capitol Street Market and Volvo for a recent fundraiser. The Capitol Market Mixer was held on the evening of October 6th to help raise money for the market's non profit organization. The organization helps maintain and grow the fresh produce market on Capitol Street in Charleston, WV. Attendees enjoyed samples of Yuengling Lager, Light Lager, and Black & Tan. In addition, food from several local chefs and artisans were sampled as attendees perused the market place.

This event was as great chance for Charleston residents to sample dishes from Charleston’s elite restaurateurs and chefs to help raise money to help grow and expand the Market Street Market a Non Profit organization. Thank you to everyone who came out!

VARIETY PACKS

The popular Yuengling Variety Packs are set to return to the marketplace again this fall. This much anticipated sampler package is released annually for the holiday season. Yuengling fans who are seeking an array of flavors for holiday entertaining will find everything they are looking for in this one package from Yuengling. The Variety Pack features an assortment of fine Yuengling products including one 6 Pack of each of the following: Traditional Lager, Light Lager, Black & Tan, and Lord Chesterfield Ale. Production is limited on this package so be sure to get yours while they last!

ALUMNI WEEKEND 10-2-10

Yuengling was recently sampled at the University of Pittsburgh at Bradford alumni weekend event. 2010 was the first year that the university has incorporated a beer tasting into this event and Yuengling was proud to be the exclusive brewery of choice. Attendees enjoyed samples of all 7 Yuengling brews including: Lager, Light Lager, Black & Tan, Lord Chesterfield Ale, Porter, Premium and Premium Light! With the entire portfolio available for sampling, everyone was able to find a brew that fit their taste. This event was a great way for alumni to get back in touch with former classmates while enjoying a beautiful fall day in Pennsylvania!

GA FESTIVAL 10-30-10

Yuengling invites fans in the Atlanta, GA market to come out and enjoy the Hell on Wheels Beer Festival. This event is hosted by Garage 71 Radio and will take place in Buford, GA on 10-30-10 from 12-6pm. Yuengling will be sampling several of our brews at the event, along with other local and national breweries. There will be live music throughout the day ranging from Thrash Grass to Rockabilly. There will also be several contests including a Pin-Up model contest, tattoo contest, and the Hot Rod and Bike Show hosted by the Church of Chop. Garage 71 has teamed up with Daffy's Pet Soup Kitchen and will be collecting pet food donations on this day as well. After the festival is over the party continues at the Freaky Tiki Halloween event. So get ready to end the season at the best Cruise In the city has seen!

Go to http://www.hellonwheelsbeerfest.com/ for more information. Tickets are on sale now!

TWAILGATE APP

FOR IMMEDIATE RELEASE

TWAILGATE MOBILE APPLICATION LAUNCHED

The first mobile application designed to work on iPhone and Android that will bring virtual tailgating from the parking lot to the palm of your hand.

ORANGE, Calif. – In an effort to broaden the appeal of tailgating beyond the parking lots of football stadiums across the United States, Tailgating Technologies, a.k.a. Tailgate Tech, has created a mobile app for smart phones that combines functionality with fun and embodies the spirit of what tailgating is all about. Tailgating Technologies is a network of internet properties that promote the tailgate lifestyle and include Twailgate.com, TailgateHaven.com, TailgateWiki.com, TailgateCamp.com and TailgatingIdeas.com.

Twailgate, a combination of the popular social medium Twitter and tailgating, is the first of its kind to hit the mobile app market. Fully integrated with Twitter, Twailgate will allow users to locate other Twailgaters to make new friends or ask to borrow some mustard if they forgot it at home. The GPS function on smart phones is also an integral part of Twailgate’s functionality. Tailgaters that arrive early can plant a pin in their exact location so that later arriving members of their party can find their exact location in the parking lot. No more frantic text messaging to find where your friends chose to park this week.

Taking the tailgating experience even further within the popular social network Twitter, Twailgate allows users to communicate directly to others in their own stadium parking lots. Twailgate users can choose to post messages only within the Twailgate mobile app framework or they can access their Twitter account and publish Tweets on Twitter and Twailgate simultaneously. By creating this intra-stadium parking lot messaging system, those using Twailgate can connect with other like-minded fans that they never knew were out there.

The developers of Twailgate envisioned this messaging system to help tailgaters enjoy the overall tailgate party experience. By message posting to other Twailgaters within their team’s parking lot Twailgaters can post whether they need to buy or sell any extra tickets. Fans of the visiting team tailgating on the road will find Twailgate extremely useful when it comes to choosing a section of the parking lot to drop anchor. Most would agree they would rather park near other tailgaters who are fans of the same team. By using Twailgate’s geo function, other tailgaters can see on a map where other Twailgaters are parked and choose which lot they would like to enter. Although the developers’ vision is vast when put into the hands of real tailgaters, Twailgate’s functionality will expand and grow as users will experiment with it and improve upon it.

Recognizing the vast potential this mobile app could create when it comes to marketing products to the highly coveted yet sometimes elusive tailgating demographic is Yuengling, America's Oldest Brewery. Yuengling has gotten in on the ground floor of this groundbreaking mobile application and understands that tailgaters are a prime demographic to market their products. Yuengling believes Twailgate will bring them one step closer to this highly coveted and desired demographic.

Twailgate’s release in 2010 will coincide with the college and pro football seasons already in progress in order to capitalize on the enthusiasm tailgaters bring to the sport of football.
Visit http://www.twailgate.com/ on the web or mobile.twailgate.com on your cell phone to register and use this new, exciting, FREE application. For information contact Tailgating PR at (949) 697-0577.

PIZZA PUB 8-29-10

Yuengling partnered with 94.9 The Bull and The Pizza Pub in Buford, GA for a military appreciation night recently. The Bull raffled off Toby Keith concert tickets and backstage passes. Yuengling fans received raffle tickets while enjoying Lager specials. Patrons also received Yuengling/OCC t-shirts as this was one of the final OCC promotions in the Georgia market. Thank you to all of the military personnel who came out to enjoy the evening with us. Also thank you to everyone who contributed to the Intrepid Fallen Heroes Fund, a charity that is benefiting from the Yuengling/OCC program this year.