MADDIES GUITAR PROMO

In the Philadelphia market, the music program kicks off tonight at Maddies in Frazer, PA. Come out and join Yuengling and WMMR for the start of this exciting program and enter to win a custom made, limited edition Martin Guitar that was crafted in honor of our 180th Anniversary. Maddie's is a great spot to come and meet friends, and tonight's Yuengling promo is sure to bring out a crowd. The promotion runs from 6-8pm and the bar will be open all night! For more information on Maddies, visit their website here. To view the entire Philly music promo schedule click here.

WV STATE JOURNAL ARTICLE

Yuengling's entry into the Charleston market is proving to be a great success. Check out the article below by Ann Ali of The State Journal. Our wholesaler Carenbauer tells how fast the beer is moving in their market!

Check it out here.

BRET MICHAELS

Last month, national recording artist Bret Michaels came to Pottsville for his annual performance at Good Fellas Cafe. People came from near and far and the bar room at Good Fellas was packed at noon with fans waiting to see the show. Good Fellas has a front bar room that is open daily and a night club with a large stage area that is open on the weekends. This is a great concert spot and has many Yuengling products available for patrons to choose from. Thank you to Johnathan Paroby for providing us with some great pictures from this event, you can see more of his work at http://www.paroby.com/. Thanks to everyone who came out to this event.

PHILLY MUSIC PROMOS

This summer Yuengling and local Philly radio station 93.3 WMMR will be doing a series of promotions at some of Philly’s hottest bars. We welcome everyone to come and join us for some great Yuengling specials at the events listed below. Everyone who comes out will have the chance to register to win one of the limited edition Martin Guitars that has been custom made in celebration of Yuengling’s 180th Anniversary. The MM-Army & Bod Squad will be at these events giving patrons the chance to play “Name That Lick.” At the end of each promo, there will be an i-Pod given away as a grand prize to one lucky participant! All i-Pod winners will be entered to win a trip to Vegas too! So come on out and join Yuengling and WMMR this summer!

Events:
5/29 - Maddies, 330 Lancaster Ave., Frazer, Pa. 6-8pm
6/13 - Duffer's Tavern, 192 Middletown Road in Glen Mills, PA - 8-10pm
6/17 - The Fire - Philadelphia Bar & Grill, 412 W. Girard Ave., Phila., Pa. 8-10pm
6/19 - South Philly Bar & Grill, 9th and Passayunk Ave., South, Pa. Phila. 9-11pm
6/25 - World Cafe Live, 3025 Walnut St., Phila., Pa. 7-9pm
7/1 - Bailey's Bar & Grille, 6922 Bristol-Emile Road in Levittown, PA - 9-11pm
7/2 - New Britain Inn, 376 W Butler Ave, New Britain, PA - 9-11pm
7/3 - North Star Bar, 27h & Poplar Sts., Phila., Pa. 9-11pm
7/10 - P J Whelihan's - 5-7pm
7/14 - Brickhouse, 326 Roxborough Ave, Phila.Pa - 10-mid

Visit WMMR's Website

GUITAR GIVEAWAY WITH PRESTON & STEVE

Yuengling has partnered up with local Philly radio station 93.3 WMMR for the summer music program. Consumers in the Philadelphia market will have the chance to win a hand crafted limited edition Martin Guitar. The guitar features the Yuengling 180th Anniversary logo on it, as well as the Yuengling script in pearl on the fingerboard. Each guitar is numbered and signed by brewery owner Dick Yuengling and C.F Martin & Co. owner Chris Martin.

Preston and Steve from the WMMR morning show will be leading the search to find the best original song that includes Yuengling and WMMR in the lyrics. Preston and Steve will be accepting video submissions from musicians and songwriters from now until June 7th. All submissions will be reviewed by a panel of judges and eight finalists will be selected. The finalists will then perform live on Preston and Steve’s morning show in June. All performances will be posted on WMMR.com and listeners will get to vote for their favorite song. The winner of this contest will be announced live on Preston and Steve’s show on July 16th. You can visit WMMR's website for more information on this exciting contest.

SPORTSTERS HAPPY HOUR

We were out on the town in Chester County Pennsylvania at a great spot called Sportsters. This bar & grille is located in Pottstown and is a great place to catch your favorite sporting events on any of their thirty flat screen TVs! We were there on May 8th, enjoying what was left of our seasonal Bock Beer. Yuengling fans were surprised and excited to see that the Bock was still available. Enjoy it while it lasts! Everyone had a great time at this Friday evening happy hour. Yuengling fans got some cool tee shirts as giveaway prizes and a few lucky patrons even walked away with Philadelphia Phillies tickets! Thank you to everyone who came out to raise a pint with us as Sportsters Bar & Grille.

YUENGLING DAY

The annual Yuengling Day at Hidden Valley Golf Course in Pine Grove, PA was a success this past weekend! Golfers from all over traveled to play 18 holes at this scenic course that is tucked away in the Schuylkill County country side. The event was open to the public. Players signed up to participate in the pro shop; they then got to choose a Yuengling hat or golf towel as a sign up prize. Golfers enjoyed complimentary Yuengling all day long at the beer wagon that the brewery had set up. The draught selection included Premium, Lager, and Light Lager. In addition to the draught beer, we made sure we had a team out on the course to deliver cold Yuengling to players all day long. Participants also had a chance to win Yuengling prizes while on the course. There were prizes for closest to the pin, longest drive, and closest to the line on select holes.

We had a great turnout for this year’s event. Heavy rain showers in the afternoon may have cut some players’ rounds short, but it certainly didn't dampen anyone’s spirits. Thank you to Hidden Valley Golf Course for having us, and to everyone who contributed to the success of year’s event.

HUNTINGTON ARTICLE

Reports indicate that the Yuengling roll out is a success in Huntington, WV. Check out the link below to a story that was published in The Herald-Dispatch earlier this week. The article describes the anticipation and excitement that Yuengling has created in many of the local markets in West Virginia. Thank you to all of the Yuengling supporters and to Eagle Distributing. Keep up the good work!

Link: http://www.herald-dispatch.com/news/x1875274874/Sales-of-highly-sought-Yuengling-beer-a-sensation-in-Huntington

CARENBAUER KICK OFF

One of our newest wholesalers, Carenbauer Distributing, held a party last Friday to celebrate the arrival of Yuengling to the state of West Virginia. Carenbauer invited all of the retailers from their market to come out to the Wheeling Island Casio and sample the different Yuengling products. They served Lager, Light Lager, and Black & Tan and the response from the retailers was great. Retailers and consumers alike have been waiting for the arrival of Yuengling for years now. Carenbauer had the new Yuengling West Virginia bar mirror on display, as well as some of the retail displays set up for everyone to see. We are proud to be partnered with Carenbauer Distrubuting, thanks for hosting this event and good luck with the brand!

Below: Tom & Elaine, owners of Miss Elaines Cafe & Carryout in Moundsville, WV. Below: Managers from the Gumby's stores.

Top row left to right, Carol, Annette,Carol, Lori & Joe.

Front row left to right: Kathy, Karla, Scott, Renee, Melissa. Below: Carl, Erin & Jackie Carenbauer enjoying Lager at the retailer reception.Below: Stores across the state aniticipate Yuengling's arrival. Below: Chalky Carroll, Store Director at Riesback's Food Market in Wheeling, is ready for his Yuengling delivery. Below: Reva & Ariz from The Landing, located on the Ohio river. Below: This truck will be on the move from now on delivering Lager all over the Wheeling, WV area.

WV NEWS CLIP

As the West Virginia roll out continues, loyal Yuengling fans are heading out for their first shot at purchasing Yuengling in the mountain state. The news clip below aired on WBOY television earlier this week. It shows the dedication and hard work that our wholesalers and retailers are exhibiting in the newest Yuengling territory. Thank you to all of the Yuengling supporters in West Virginia that have patiently waited for this time to come.

Keep up the good work!

Click here for WBOY's News on Yuengling.

IRONDEQUOIT ALE HOUSE

Summer is almost here and we are getting ready for the Martin Guitar program to begin. Yuengling has partnered with C.F. Martin & Co.® of Nazareth, PA to create sixty limited edition hand crafted D-41 Special acoustic guitars (read the original post here.)

What better way to get fans going that some live music and Yuengling specials at a great neighborhood bar? In Irondequoit, NY the Wright Wisner Yuengling team was out spreading the word about the music program. The Yuengling girls were there taking pictures with fans and giving away Yuengling gear. Patrons enjoyed live music by the band Big Eyed Fish, a Dave Matthews tribute band supported by Yuengling. Fans enjoyed the music and had a great time, enjoying $3.00 Lager pints all evening. Thank you to the Wright Wisner team and all the fans that came out last Saturday.

THIRD BASE BAR

The Yuengling street team was out in Buffalo, NY again this weekend. There was certainly cause for celebration at the Third Base Bar, as they recently added Yuengling Lager to their draught selection. The Yuengling girls were out giving out prizes and taking pictures with all of the Yuengling fans who came out to raise a pint at this event. This bar has a great atmosphere and is often filled with college students taking a break after a long day of classes. Thank you to owner John Bernard for putting Lager on tap, we look forward to a great summer at the Third Base Bar!

Below: Owner, John Bernard and Mike Berardini at Friday's promo.