Tuesday, June 9, 2009


An old favorite gets a new look! The Premium and Premium Light brands underwent major packaging changes a few years ago. This redesign included can art, suitcase art, bottle labels, and six pack carriers. Yesterday the final step to this redesign became a reality, as the new mother cartons for the 12 ounce bottles arrived. The new mother cartons will be used for both loose and six pack cases. The new case art matches up with the newer labels and is a welcomed update to these packages. The pictures below were taken yesterday, the first day that these packages hit the line. As you can see, Premium will now be packaged in a white case with the new graphics in black and red. If you live in an area where Premium is sold, look for these packages at a store near you soon!
Video Below: Fresh cases of Premium travel towards the warehouse.

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