WVU TAILGATE 11-27-09

The fans were out in full force at the West Virginia Mountaineers game this past weekend. Yuengling and the TailgateHaven.com group “The Logan Blue Lot Crew” got together for a pregame tailgate event to start the day off right! The Blue Lot Crew had the heaters going to keep warm, great food for the whole group, and a great selection of Yuengling available. Fans enjoyed Lager, Light Lager, and Black & Tan at the tailgate, and were very excited that the Yuengling brands have finally arrived in their state. Inside the stadium, WVU faced off against their neighbor to the east, Pitt., and the stadium was packed. The WVU Mountaineers came away with a 19-16 win for the day and the fans couldn't have been happier. Thank you to everyone who participated in this event and to our partner TailgateHaven.com. Enjoy the pictures below.

BUTCHER FAMILY TOUR

Yuengling Brewery is a destination spot for beer enthusiasts from around the world. Recently we had a family come all the way from New Zealand to tour the brewery! The Butcher family visited the United States the first time in October to attend their son's wedding. Michael Butcher, the groom, is a bartender in the Washington D.C. area and an avid Yuengling fan. After telling his family all about America's Oldest Brewery and our products, it was a must see destination when they came to the country for the first time this fall.

The Butcher family joined their soon to be in-laws, the Kelly's for a private tour of the brewery and were lucky enough to meet Mr. Yuengling along the way. They had a great day at the brewery and were appreciative of the chance to walk through such a historic American landmark. The wedding that followed was a wonderful event, that was held at the Schuylkill County Council for the Arts, which is located in the former Yuengling family mansion. This building was donated to the SCCA in 1978 and is on the National Register of Historic Places.

Congratulations to Michael Butcher and Bridgette Kelly on your recent marriage. Thank you for including Yuengling as part of your wedding events!

SPLIT ROCK 2009

The 18th Annual Great Brews Classic Beer Festival was a great success this past weekend. The festival included sampling sessions on both Saturday and Sunday. This years event was held in three large rooms at the resort and included great live entertainment all day long.

Yuengling joined over 50 other local, regional, and international breweries that were on hand sampling their portfolios. Thirsty attendees had a great selection to choose from at the Yuengling table, including Light Lager, Lord Chesterfield Ale, Dark Brewed Porter, and Original Black & Tan. The Yuengling fans came back quite a few times to get their fill of all these wonderful Yuengling brands. Notably, Yuengling Light Lager was one of only a handful of light beers available at the festival, and attendees definitely enjoyed having a lighter choice in the room. Thank you to our wholesale partner United Beverage of NEPA for making this another successful year at Split Rock!

KIRCHNER GUITAR FINALS

Yuengling and Kirchner Distributing teamed up this fall to award one lucky consumer a limited edition Yuengling Martin Guitar. The Yuengling team at Kirchner ran 21 Yuengling guitar promotions all around Lancaster County in August and September. All the patrons who attended these events were entered to become a semi-finalist and get one step closer to winning the guitar. For the finale of this program the 21 semi-finalists were invited to the Fireside Tavern for a private party where the winner was announced. Attendees enjoyed some great food from the Fireside along with free Yuengling while they anxiously awaited to find out who was going home with the grand prize. Once all the names were collected, it was a Yuengling fan named Mike from Conestoga, PA who won the guitar. Mike had attended the Rock Hill Tavern promo in August and was lucky enough there to be selected to attend this finale event. He was greatly appreciative of the prized guitar!

Everyone that attended this event had a great time at the Fireside Tavern's night club. Entertainment was provided by Duane Slaymaker, a local musician who also played several of the fall guitar promotions. Thank you to everyone who attended the guitar promos this fall. Congratulations on your win Mike!

DURDACH BROS. TOUR

A few lucky Yuengling fans from Pennsylvania won a contest sponsored by our wholesale partner Durdach Brothers last month. Yuengling and Durdach teamed up with two local radio stations in the Paxinos, PA market to award listeners a trip to America's Oldest Brewery. The call in winners joined some of the Durdach sales team for a private tour that included a luncheon at the brewery. Everyone had a great time learning about the history of the brewery and of course sampling in the Rathskeller at the end of the tour!

Thank you to Durdach Brothers for hosting this trip, enjoy the pictures below.

ATLANTA BEVERAGE 11-12-09

Yuengling has been available in the state of Georgia for just over one year now and the excitement behind the brands is better than ever! To celebrate this one year anniversary, Yuengling teamed up with our wholesale partner Atlanta Beverage to thank some of our loyal retailers. The Atlanta Beverage team traveled together on a bus to 7 of the many Yuengling accounts in the Atlanta-Fulton area. At each stop they presented the retail owners with Yuengling 180th Anniversary bar mirrors signed by Dick Yuengling to show our appreciation for their support. Yuengling fans in Georgia also have something to celebrate, as they can begin to enjoy Yuengling Original Black & Tan on draught this fall!

Thank you to the crew from Atlanta Beverage for participating in this event. Also, thank you to everyone in Georgia who has made Yuengling a success over the past year!

FLORIDA BEER FESTIVAL 10-23-09

The Beer Institute of Florida recently held a festival event in Orlando. The event was a great opportunity for Florida consumers and retailers to come and sample a variety of beers that are sold in the state. The crew at the Yuengling booth was well prepared with a great selection of Yuengling brews available for sampling. Visitors sampled Traditional Lager, Light Lager, and Black & Tan. In addition to these fine brews, they had the opportunity to sample the Yuengling Heritage brands; Dark Brewed Porter and Lord Chesterfield Ale! Thank you to everyone who stopped by our booth at this event, we hope you enjoyed our portfolio.

GENESEO PROMO 10-30-09

The Yuengling crew in Geneseo, NY was out at one of the newest Applebee’s Neighborhood Grill restaurants recently for a promotion. Patrons at the Applebee’s bar on October 30th enjoyed Yuengling drink specials featuring $2.00 pints and $3.00 tall draughts. The Yuengling girls were on hand giving away some cool Yuengling Black & Tan tees and patrons had the opportunity to enter to win a Yuengling golf pullover jacket as well. The Lager taps were running all night and the giveaways were well received by all. Thank you to everyone who came out and to our wholesaler partner, C.H. Wright, for making this promo a success.