HAPPY NEW YEAR

Yuengling would like to wish everyone a safe and Happy New Year. In 2009 we celebrated our 180th Anniversary year, and what a great success it was! Successes in 2009 included the seasonal return of Yuengling Bock Beer, a historic partnership with Martin Guitar, and the addition of West Virginia to our distribution area. In the marketplace there were some great promotions and events and we are looking forward to more fun with some great programs in 2010!

Everyone at Yuengling is greatly appreciative of the continued support from our loyal consumers, retailers, and wholesaler partners. As you ring in the new year tonight, raise your glass of Yuengling, and get ready for another exciting year with America's Oldest Brewery. Please enjoy the night responsibly.

CAPITAL ONE BOWL - ORLANDO

Yuengling and the Lucky Leprechaun in Orlando, Florida are getting ready for the Capital One Bowl with some great Yuengling specials. If you will be in the Orlando, FL area this week to cheer on the Lions at this bowl game, then you will definitely want to stop in and enjoy the experience with fellow Lions fans. The Lucky Leprechaun will be especially packed with Lions fans both during the game, and following a pre game pep rally in the area on December 30th. For more information on the December 30th event, check out this article from FightOnState.com.

Hope to see you there!
The Lucky Leprechaun Irish Pub
7032 International Dr.
Orlando, FL 32819
407-352-7031

PORTER CAFE RECIPE

Yuengling Porter Café Recipe created by Frank Altadonna, Metro Philadelphia Sales Representative

~Brew 18-20oz Espresso Coffee
~Mix with 12oz Yuengling Dark Brewed Porter
~Add 2oz chocolate syrup and 4-6 tsp sugar
~Top with whipped cream and dark chocolate shavings
~Garnish with mint leaves and a chocolate stick

Enjoy with a rich, delicious dessert.

MARIETTA 11-19-09

Yuengling was out in the Georgia market recently to thank our retailers for a wonderful first year. We teamed up with Atlanta Beverage – Marietta for a night out at some of the first big Yuengling accounts in this territory. AB Marietta rented the Original Fur Bus, pictured below, for the occasion. The pub crawl stopped at 5 accounts, where the owners were presented with signed Yuengling 180th Anniversary mirrors to thank them for their support. The mirrors were well received, these retailers have been very supportive of the Yuengling brands over the past year. Georgia retailers are also looking forward to the success of Yuengling Black & Tan draught, which has recently become available in their market. Spigots should be popping up all over the state of Georgia soon! If you enjoy Yuengling in Georgia and can’t find Black & Tan on draught, be sure to ask for it at your favorite Yuengling bar!

Thank you to the crew from Atlanta Beverage - Marietta for participating in this event. Also, thank you to everyone in Georgia who has made Yuengling a success over the past year!

TAILGATEHAVEN.COM PHOTO WINNER

TailgateHaven.com Announces "Yuengling Best Tailgate Photo Winner"

FOR IMMEDIATE RELEASE

Dec 08, 2009 – South Brunswick, NJ- TailgateHaven.com today announced the winner of its Yuengling Best Tailgate Photo contest. Dr. Marc Rubenstein, owner of the tailgate planning website, states: “We congratulate the winning tailgate group "The Colonel Tailgate Crew" from Rutgers University and its captain John Mortyko. They obviously love to tailgate and are big fans of Yuengling Beer, as evidenced by their winning photo. We also thank Yuengling for being our main national sponsor for the website and for promoting our tailgate events throughout the season.” “The Colonel Tailgate Crew,” was selected from over 2000 Tailgate groups registered on the website. They receive $500 from TailgateHaven.com for winning the contest. Yuengling the official beer sponsor of TailgateHaven.com. Visit www.yuengling.com to find a local Yuengling distributor.

WORLD CAFE LIVE 12-13-09

World Cafe Live in Philadelphia, PA will be holding a benefit for another great local Philly bar, The Fire, this Sunday December 13, 2009. The Music and Arts Festival starts at 5pm. They are asking for a $20 dollar donation to benefit The Fire and help fund the reopening of this great Philly music venue. There will be a silent auction from the work of Philly's Finest Artists. There will also be a raffle for "A Day in Philadelphia." This package will feature breakfast at Honeys, a carriage ride tour, tickets for The Ritz Theater, and much more. Come out and enjoy Yuengling while listening to live performances from several local artists, all while benefiting a great cause. For more information or to purchase tickets, visit the World Cafe Live website.