OMEGA TRADE SHOW 5-10

Yuengling was well represented at the recent OMEGA trade show in West Virginia. OMEGA is the West Virginia Oil Marketers & Grocers Association. The OMEGA organization promotes and improves the business interests of those engaged in the petroleum marketing, retail grocery and convenience store industries within the state of West Virginia.

The trade show was held at Glade Springs Resort in Daniels, WV. The event kicked off with a golf outing on Tuesday, that was followed by a dinner reception. Before dinner, West Virginia Governor Joe Manchin III spoke to guests, along with WVU head basketball coach Bob Huggins. Also during the dinner, there was a silent auction which benefited the OMEGA WV Scholarship Fund. Guests had the opportunity to bid on a Yuengling 180th Anniversary Mirror signed by Dick Yuengling.

On Wednesday for the trade show, approximately 500 retailers walked the aisles to see what was new in the convenience store industry. At the Yuengling table, fans were able to sample Lager, Light Lager, Black & Tan, Lord Chesterfield Ale, and Porter. The Lager brand is extremely popular in West Virginia and this show was a great opportunity to sample and discuss the other great Yuengling brands with buyers. Attendees also learned more about the Orange County Chopper summer promotion while visiting the Yuengling table.

Thank you to everyone who stopped by to say hello at this event. West Virginia is Yuengling's newest market and we look forward to a successful future in the Mountain State.

GA TRADE SHOW 5-10

Yuengling recently attended the Atlanta Beverage trade show to spend some time with Atlanta retailers and sample our portfolio. Atlanta Beverage invited customers from both tavern and retail establishments to sample products and learn about upcoming promotions. The event was held at the 755 Club inside Turner Field and roughly 500 people attended. At the Yuengling table, retailers learned more about America's Oldest Brewery and got the details on the Yuengling Orange County Chopper promotion that is underway for the summer season. Retailers were excited to get involved with the OCC program and offer their customers the chance to win! At the Yuengling sampling table, attendees enjoyed Traditional Lager, Light Lager, and Black & Tan. In addition to these well known brands, we also sampled Lord Chesterfield Ale, an original from Yuengling that is just making its way into the Atlanta market. Retailers were excited about the Ale and customers in the Atlanta area can start looking for it in the coming weeks.

Thank you to Atlanta Beverage for holding this event and to all of the retailers who distribute Yuengling products to our loyal customers in the Atlanta market!

BLOOD DRIVE 5-28-10

Yuengling would like to invite fans who are planning on visiting the brewery this Friday, May 28, 2010, to participate in the "Give a Pint, Get a Pint Blood Drive." The blood mobile will be at the Mahantongo St. Brewery this Friday from 12pm-5pm. Donors will receive a free Yuengling pint glass for donating blood on this occasion. For more information, please call John Callahan at 570-622-0153 ext. 103.

Brewery tours will be offered at 10am and 1:30pm, please visit Yuengling.com for complete tour information before you plan your visit.

UNITED TOUR 5-10

United Beverage has been proudly servicing Yuengling consumers in North Eastern Pennsylvania for many years! Recently the United crew took some time out of their schedule to visit America's Oldest Brewery. This was a special trip for several sales personnel who were heading to the Yuengling for the first time. The team stopped at the Pottsville brewery first for a tour led by Debbie Altobelli. After a brief luncheon and some Yuengling samples in the brewery rathskeller, they headed to the Mill Creek Yuengling facility for a behind the scenes look at our larger brewery. The group enjoyed their time in Pottsville, and event caught up with Dick Yuengling along the way!

It is supportive wholesalers like United of NEPA who are responsible for getting Yuengling from the brewery to the customers at retail location each day. Thank you for your support of the brands and we hope you come back soon!

YUENGLING DAY 2010

Over 200 golfers joined us at Hidden Valley Golf Course for the annual Yuengling Day event this past weekend. Hidden Valley is a gorgeous course tucked away in the Schuylkill County country side here in Pennsylvania. This annual event is open to the public, and anyone with a tee time can sign up to participate. Players received a Yuengling golf kit at sign up, which included an embroidered ball bag, a golf towel, and Yuengling tees. While on the course, players had the opportunity to win more Yuengling gear by topping the list for longest drive, closest to the pin, and closest to the line on select holes. We also had a Yuengling team out on the course handing out complimentary Yuengling products and prizes throughout the day. After completing their round, golfers enjoyed the weather at the pavilion where the Yuengling draught wagon was set up. The draught selection included Premium Beer, Traditional Lager, and Light Lager. Also at the pavilion, players had the opportunity to buy raffle tickets to win Yuengling prizes. Raffle proceeds benefited the local SPCA, and winners were pleasantly surprised when they finished their rounds and found out they were going home with a prize.

Thank you to Hidden Valley Golf Course for having us, and to everyone who contributed to the success of year’s event. This event is held annually in mid May, mark it on your calendar and contact Hidden Valley Golf Course to reserve your tee time next year!

CIGAR FESTIVAL 4-30-10

Yuengling and United Beverage of NEPA attended the Cigar International Festival held recently in the Poconos. The Split Rock Lodge in Lake Harmony, PA hosted approximately 3500 cigar enthusiasts for this sold out event. On Friday evening, the weekend kicked off with a Yuengling Night sponsored by the Cigar International Organization. Nearly 1100 fans attended this party, enjoying Traditional Lager and Lord Chesterfield Ale throughout the evening. Cigar enthusiasts were able to talk with Yuengling representatives at the event and learn more about the variety of brews in our portfolio and how they may compliment the cigar smoking experience. Following the Friday night kick off party, the remainder of the weekend featured exhibits from 40 of the biggest cigar makers and manufacturers around. There was live music, plenty of great food, and of course Yuengling beer!

Thank you to everyone who attended the festival and enjoyed Yuengling with us. Also, thank you to our wholesale partner, United Beverage of NEPA, for making this a successful sampling event.

GLEN LOCK MILL 4-23-10

The Glen Lock Mill in Jamesville, NY was the site of a Yuengling sampling event on April 23, 2010. Patrons enjoyed samples from 6-8pm and were able to learn more about a variety of brews in the Yuengling portfilio. The Glen Lock Mill is set on beautiful Butternut Creek, patrons can look forward to outdoor dining on the large deck, set to reopen shortly. The owner, Cali Bar, just recently transitioned the restaurant over from her father and is now proud to be the 4th Generation Bar to oversee the establishment. We had a great crowd for the sampling, there were many new and some familiar faces from the past. We sampled Traditional Lager and Dark Brewed Porter draught which are main stays at the restaurant. We also sampled Light Lager and Lord Chesterfield Ale bottles, two Yuengling products that are now available at the restaurant. We had a great response to these brews. We gave out Yuengling prizes throughout the evening as well!

Thank you to everyone who came out to this sampling event!

S.U. BEER APPRECIATION CLASS 2010

Students in the Syracuse University Beer & Wine appreciation class wrapped up their semester with an important lesson on Yuengling Beer! Professor Tim Bar invited us into his classroom to share some information about the history and products of America's Oldest Brewery. Students got a great feel for the company as they watched a recently produced company video featuring interviews with several key members of the Yuengling team. They learned about the brewing process and the distinct characteristics of each of our brews. Students sampled Lager, Light Lager, Black & Tan, Porter, and Lord Chesterfield Ale. At the end of the class, students played Yuengling Trivia, and participants with the correct answers were awarded Yuengling shirts and flags. Thank you to Professor Tim Bar and Cali Bar for inviting us to help close out another semester. Also, thank you to Drew Byrnes and Steve Collins for representing Yuengling.

RIDE FOR SMILES

Yuengling and Champion Brands just wrapped up a 2 month Lager promotion in Kangaroo convenience stores in the Jacksonville, FL area. At the end of the Yuengling promotion, Adamec Harley Davidson organized a charity motorcycle ride called "Ride for Smiles." The ride was sponsored by Adamec, Kangaroo, and Yuengling. The ride helped raise money for Facing Futures, a charity that provides surgery's for children with severe facial deformity's caused during birth or from other traumatic reasons.

Ride for Smiles was a great success, with over 400 participants joining the police escorted ride around the Jacksonville area. 2 lucky riders went home with custom painted Yuengling helmets that were raffled off as part of the fundraising efforts. Other raffle prizes included gift certificates to Adamec Harley Davidson, and free Harley rentals from Adamec. Applebees provided the food for the event, and riders enjoyed Yuengling responsibly along with their meal. When all was said and done, over $35,000 was raised for the charity! Thank you to everyone who participated in this event.