Yuengling and United Beverage of NEPA attended the Cigar International Festival held recently in the Poconos. The Split Rock Lodge in Lake Harmony, PA hosted approximately 3500 cigar enthusiasts for this sold out event. On Friday evening, the weekend kicked off with a Yuengling Night sponsored by the Cigar International Organization. Nearly 1100 fans attended this party, enjoying Traditional Lager and Lord Chesterfield Ale throughout the evening. Cigar enthusiasts were able to talk with Yuengling representatives at the event and learn more about the variety of brews in our portfolio and how they may compliment the cigar smoking experience. Following the Friday night kick off party, the remainder of the weekend featured exhibits from 40 of the biggest cigar makers and manufacturers around. There was live music, plenty of great food, and of course Yuengling beer!
Thank you to everyone who attended the festival and enjoyed Yuengling with us. Also, thank you to our wholesale partner, United Beverage of NEPA, for making this a successful sampling event.