Wednesday, May 26, 2010


Yuengling recently attended the Atlanta Beverage trade show to spend some time with Atlanta retailers and sample our portfolio. Atlanta Beverage invited customers from both tavern and retail establishments to sample products and learn about upcoming promotions. The event was held at the 755 Club inside Turner Field and roughly 500 people attended. At the Yuengling table, retailers learned more about America's Oldest Brewery and got the details on the Yuengling Orange County Chopper promotion that is underway for the summer season. Retailers were excited to get involved with the OCC program and offer their customers the chance to win! At the Yuengling sampling table, attendees enjoyed Traditional Lager, Light Lager, and Black & Tan. In addition to these well known brands, we also sampled Lord Chesterfield Ale, an original from Yuengling that is just making its way into the Atlanta market. Retailers were excited about the Ale and customers in the Atlanta area can start looking for it in the coming weeks.

Thank you to Atlanta Beverage for holding this event and to all of the retailers who distribute Yuengling products to our loyal customers in the Atlanta market!

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