Monday, September 13, 2010


Yuengling's partnership with Orange County Choppers took center stage this summer at many retail outlets up and down the east coast. The program gave Yuengling fans the chance to enter to win a custom Yuengling OCC Chopper. In addition to this great opportunity, the program benefited the Intrepid Fallen Heroes Fund. The Fund provides support for the families of military personnel lost in service to our nation, and for severely wounded military personnel and veterans. Yuengling will be donating to the fund, and we encouraged our wholesale partners to help in the fundraising efforts as well.

Below are a few pictures from the Tower package store in the Atlanta, GA market. Tower has two locations, one in Buckhead and one in Doraville. Patrons at both locations contributed to the fund during a Saturday promotion held a few weeks ago. Customers received Yuengling OCC hats and tees as a thank you for their support of both Yuengling and the fund!

Thank you to everyone who enjoyed Yuengling and contributed to the Intrepid Fallen Heroes Fund throughout this promotion!

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