Tuesday, September 7, 2010

YUENGLING TO INTRODUCE 24OZ CANS

FOR IMMEDIATE RELEASE

YUENGLING TO INTRODUCE 24OZ CANS

POTTSVILLE, Pa. (September 3, 2010) – D.G. Yuengling & Son, Inc., is pleased to announce that a new 24oz can line has been installed and is ready for production at the Mill Creek Facility in Pottsville.

America’s Oldest Brewery will release the flagship brand, Yuengling Lager, in 24oz cans throughout the 13 states and the District of Columbia where Yuengling products are currently sold. The heaviest distribution emphasis will take place in convenience stores, where single serves are 50% of unit sales.

“Our Lager Brand continues to grow in the c-store channel, and that’s been without the benefit of having the most popular single serve package available,” stated Lou Romano, Yuengling Marketing Manager. “Anticipation for this package has been high, as it represents a great deal of opportunity.”

Yuengling Light Lager 24oz cans will follow at a later date to be determined.

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About D.G. Yuengling & Son, Inc: Based in Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery, is family owned and operated since 1829. Principal beer brands include Traditional Lager, Light Lager, Premium, Light, Black and Tan, Dark Brewed Porter, and Lord Chesterfield Ale. For more information, visit http://www.yuengling.com/.

5 comments:

Jimbo said...

This is fantastic news! Since this size can is frequently seen at sporting events, will your company try to get it sold in the stadiums in your distribution area (like Citizens Bank Park, Nationals Park, and - my personal favorite - Tropicana Field)?

Rocky said...

I THINK I'M IN LOVE!!! <3 24oz. cans of Lager!!!!!

Mark said...

That's great, but lets share the love with us other states that can't get Yuengling, like Indiana.

tusken said...

life just got a little sweeter.

Anonymous said...

24 oz cans are awsome...I used to get the quart bottles in PA...anyone know if they will be produced in Tampa or available in FL?