HAPPY ANNIVERSARY EVE

5, 4, 3, 2, 1… Along with the new year, this evening we ring in the beginning of another momentous occasion. Yuengling will be celebrating its 180th Anniversary in 2009! That’s a significant achievement for our brewery. One that we’re very proud of. Everyone at Yuengling is appreciative of the continued support from our loyal consumers, retailers and wholesaler partners. You have all become a important part of our success and for that we thank each and every one of you.

Yuengling has been a family owned and operated business since 1829. Dick Yuengling, Jr. is the current President and Owner and is the great-great-grandson of our founder, David G. Yuengling. Under Dick’s leadership, we have become a prominent regional brewer, popular in the marketplace and widely recognized for the unique character in each of our seven beers.

Look for year-long programming efforts centered around our 180th Anniversary celebration! These will be showing up in stores and bars near you throughout 2009. We will be promoting the quality, heritage and traditions that have earned Yuengling the distinction of being America’s Oldest Brewery.

Tonight we have tremendous reason to celebrate – on the eve of a milestone anniversary year. So when you’re toasting to 2009, please take a moment to reflect on 180 years of Yuengling brewing excellence. Our wishes go out to everyone for a Happy New Year and much continued success! Please enjoy the night responsibly.

HOLIDAY SAMPLINGS

While consumers are busy shopping and knee-deep in holiday preparations, we’ve been working hard this month – conducting on-premise events to sample our variety of flavors. There’s no better time to slow down and enjoy a Yuengling Dark Brewed Porter, Original Black & Tan or Lord Chesterfield Ale than during the holiday rush.

A special thanks to the following Philly accounts for promoting our brands:
McGlinchey’s – proudly serving Porter draft for 38 years and sampled it during a recent Eagles gameTony Luke’s – featuring $2 Black & Tan pints during all Philadelphia pro hockey gamesThe Black Sheep – added Lord Chesterfield Ale draft to their fine assortment of craft-style beersMcCrossen’s Tavern – also added Lord Chesterfield Ale to their extensive selection of draught beerLook for any of our seven flavors on tap at a bar near you. Stop in to enjoy a cold one today. And savor the season!

EAGLEBANK BOWL

College football fans will be excited to hear that Yuengling is the official beer sponsor of the 2008 EagleBank Bowl in Washington, DC. The event will be held on Saturday, December 20th at RFK Stadium. This inaugural game pits the US Naval Academy against Wake Forest. For more information about the Middies vs. the Deacons, visit http://eaglebankbowl.com/.

This highly anticipated match up kicks off the college football post-season schedule. It is the first NCAA-sanctioned bowl game ever to take place in our nation’s capital. The focus of this historic event is to honor the sacrifices made by the men and women who serve our country. You can purchase game tickets at http://eaglebankbowl.com/tickets/index.html to become a part of college football history.

Yuengling Lager, Light Lager, Black & Tan and our Lord Chesterfield Ale will proudly be served at RFK Stadium for the big game. Buy tickets today and show your appreciate for those who protect our freedoms. Or watch the game broadcast live on ESPN and kick back with your own cold Yuengling!

DECK THE HALLS

Anyone familiar with Yuengling holiday shopping tradition knows that we have introduced a variety of creative collectibles over the years. No Christmas tree is complete without our Yuengling beer ornaments! Last season we rolled out our final ornament for the can series and the collection was finally completed. These clever holiday items are for sale through our online Gift Shop and make great stocking stuffers. To order an ornament can of your favorite beer, please visit our website at http://www.yuengling.com/shop.htm.

Now if you’re shopping for a true fan of the Yuengling Brewery, check out our lighted village collection! These limited edition buildings were released over the past several years to showcase everything from the original Brewery Office, Shipping Department, Cold Storage and Malt House to our Bottle Shop. Authentic detail and nostalgic charm make these the perfect gifts for anyone who appreciates the history and tradition of America’s Oldest Brewery. Or browse our large selection of Yuengling branded trailers, trains and vintage trucks – all available through our online Gift Shop http://www.yuengling.com/shop.htm. But hurry, the holidays are almost upon us!

75th ANNIVERSARY OF REPEAL

This month marks an important milestone in the survival of America’s Oldest Brewery. It is the 75th Anniversary of the Repeal of Prohibition. To give you a brief history of events… The Yuengling Brewery was founded in 1829. We operated a successful, yet relatively uneventful business until 1920 – when the beer industry as we knew it changed following the Volstead Act. The 18th Amendment went into effect and prohibited the consumption of alcoholic beverages. Breweries were no longer allowed to produce, transport or sell beer with an alcohol content higher than .5%. (Our beers now average around 4+% Alcohol by Volume.)

Yuengling survived Prohibition by producing three different types of near beers (those that contain less than .5% ABV). The company also diversified into the dairy business and began investing in restaurants, dance halls, and even Broadway shows to promote the sale of our near beer. It was 13 long years for everyone in the industry though, trying to survive not only Prohibition, but also the Great Depression.

On December 5th, 1933, the 21st Amendment was ratified by a ¾ majority of the states. National Prohibition was formally repealed, allowing the country to once again enjoy the great taste of beer!

The alcohol beverage industry has been honoring this anniversary all year long. But it is the month of December when we officially recognize the Repeal of Prohibition. Please join us in raising a glass of Yuengling to commemorate this important milestone. Lets all celebrate our freedom to enjoy the greatest drink on earth. As President Franklin Roosevelt said upon signing the 21st Amendment into law, “I think this would be a good time for a beer.”

VARIETY OF FLAVORS

The Yuengling Variety Packs are back out at retail this holiday season and selling quickly! This package is available in select markets for a limited time only. It’s a full case sampler that includes four different 6 packs – one each of:
– our flagship brand, traditional amber Lager
– award-winning Light Lager, with only 99 calories
– original Black & Tan, which is a rich blend of Yuengling Porter and our Premium beer
– the distinct classic, Lord Chesterfield Ale, known for it’s robust and hoppy flavor

Not only does the Variety Pack offer an assortment of our very best beers, but it makes the perfect gift to take to any holiday party. Satisfy the tastes of all your friends and relatives when you bring the Yuengling family of beers to your next celebration! The styles compliment the changing winter season and pair nicely with all festive meals. Enjoy these recipes at your own table, prepared with a variety of Yuengling’s finest beers.

BLACK & TAN FISH GUMBO
– 12 oz bottle Yuengling Black & Tan
– 2 fillets of cod fish, fresh or frozen and cut into chunks
– 6 cloves garlic, minced
– 1/4 cup diced ham or bacon
– 3 stalks of celery, chopped
– 1 large onion, diced
– 1 cup bell pepper strips
– 1 large can Italian tomatoes
– 8 oz chicken stock
– 1 cup okra, chopped
– Tabasco and Worcestershire sauce, to taste
– Cayenne pepper, thyme and bay leaves, to taste

Lightly brown garlic in olive oil. Heat the ham/bacon, celery and onions. Add peppers, tomatoes, stock and beer. Cook until peppers soften. Add Tabasco and Worcestershire sauce to taste, along with salt and pepper. Add okra and cod fish. Season with cayenne pepper, thyme and bay leaves. Simmer until fish cooks through. Garnish with parsley to serve. Makes 4 quarts

APRICOT AND CINNAMON CHESTERFIELD ALE BAKED CHICKEN
– 12 oz bottle Yuengling Lord Chesterfield Ale
– 2 1/2 pounds boneless chicken breasts or thighs
– 1 large onion, thinly sliced
– 1 pkg dried apricots, chopped and lightly dusted in flour
– 2 cloves garlic, minced
– 1 tbsp fresh ginger, finely minced
– 1 tsp cinnamon
– Kosher salt and pepper, to taste

In a 9x13-inch baking dish, place half the onion slices and apricots. Rub the chicken with garlic and ginger, and sprinkle with salt, pepper and cinnamon. Place chicken in the dish on top of the onions and apricots, then scatter the remaining half of onions and apricots around the chicken. Pour beer over it, submerging the onions and apricots so they don’t burn. Cover with a foil tent to keep it moist. Bake at 350 degrees for approximately 1 hour, or until the chicken is cooked through, basting every 15 minutes with the liquid. Remove foil tent and cook for 15 more minutes. Top chicken with the cooked onions, apricots and sauce to serve. Makes 6 servings

Do you have a favorite Yuengling recipe? Send us a comment to share your best Yuengling dish. Cheers!

YUENGLING SERVED TO A SOLD OUT CROWD IN POCONO’S

Yuengling was on tap this weekend at the 17th Annual Great Brews of America Festival. This annual event is held at the Split Rock Resort in Lake Harmony, PA. Rapid online ticket sales for this two day event resulted in a sold out crowd of 3500 people, on Saturday alone. The Great Brews Festival featured over 30 Breweries with an impressive selection of brews to sample.

Yuengling teamed up with United Beverage of NEPA for this annual event. Yuengling products featured this year included Lord Chesterfield Ale, Dark Brewed Porter, and Light Lager. Fans kept a steady line all day in front of the Yuengling taps. Yuengling retailer, Sue Grickis, attended the event providing Yuengling fans with the opportunity to get more than just a sample. She had a full service Yuengling store set up with apparel, hats, signs, barware, and much more available for purchase. In case you missed your opportunity at the Split Rock event, you can find all the Yuengling gear you could want at our official online store, featuring great deals for the upcoming holiday season.

We would like to thank United Beverage of NEPA for making this another successful event. Brand manager John Walsh, along with Kevin Macaulso, Tony Casarella, and Bryan Gricts were hard at work all weekend long keeping the beer flowing. Thanks for another great year guys! For more information on the Great Brews of America Festival, visit the Split Rock Resort website at http://www.splitrockresort.com/gba.php.

ALE ON TAP AT 2008 PITTSBURGH BREWFEST!

The taps were flowing with Yuengling all day at The Pittsburgh Brewfest this year! Yuengling partnered with Fuhrer Wholesale Company to attend this annual event. It was one of the first brewing events where we got to present our Lord Chesterfield Ale brand. Lord Chesterfield made its return to draught packaging in September of this year. The Ale was well received by all, and Fuhrer was well prepared for the event. They had two taps going at the same time to keep up with thirsty attendees waiting in line for their Ale samples! If you live in the Pittsburgh area and did not make it out to this year’s festival, you don’t have to wait until next year to get your Chesterfield Ale on draught; there are now over 40 bars and restaurants serving cold pints of ale in your area. We would like to thank all of the Yuengling fans who came out to the event this year. Also, a great thank you to Pete Fazio of Yuengling along with Fuhrer Sales Manager Chris Wagner and Fuhrer Sales Rep. Jeff Lander for their participation in making this event a success.

The Pittsburgh Brewfest is organized by the Pittsburgh Rugby Club and benefits PLEA (Programs for Living, Education, and Advocacy.) The 2008 event featured over 60 different craft brews available for sampling. For more information on this event you can visit the Pittsburgh Rugby Club website at: http://www.pghrugby.com/brewfest.html

GIFTS FOR YOUR LIST

That infamous shopping day is almost upon us... two more days until Black Friday. When the reality of the annual gift-giving season actually hits. When we’re officially launched into the holiday shopping frenzy.

There’s no reason to panic this year. Yuengling has an extensive online Gift Shop where you can do your holiday shopping any time, 24 hours a day/7 days a week. Avoid the crowds, the craze, and even the parking when you shop our online store. Enjoy a cold beer at your computer and browse our large selection of Yuengling gear, specialty items and brewery collectibles. We have quality gift items that will please even the hardest people to shop for.

Whether they’ve been naughty or nice, you’ll find something for everyone on your list at http://www.yuengling.com/shop.htm.

CHEERS SPORTS FANS!

For all you sports fans out there, check out this website that we discovered: http://www.tailgatehaven.com/. We know many beer drinkers are as loyal to their sports team as they are to their favorite beverage. And what better way to enjoy the two than at a tailgate party!

Tailgate Haven is America’s #1 tailgate planner and believes that the party is just as important as the game. Their website was established to help fans plan and organize a successful tailgate event, share photos and connect with others. It’s not just an online forum for NFL and college football fans to gather, but will soon feature MLB, NASCAR and more.

We recently partnered with the folks at Tailgate Haven because it is a natural tie in for our brands and helps us gain exposure with our own fans. The company founders have been out promoting Yuengling at their tailgate events up and down the East coast… because they’re fans who love to tailgate too! They’ve been sampling Yuengling beer and handing out Tailgate Haven and Yuengling giveaways at stadiums in PA, NJ, NY, MD, VA, WV and FL. A special thanks to Dr. Marc Rubenstein for spreading the word and sharing these pictures:

The above photo is from a recent Tampa event that Tailgate Haven and Yuengling co-sponsored with a South Florida user group called the Bullies. They also reached out to other USF groups that use the website and invited them to became part of their Tailgate Tour. The fun spread quickly and Tailgate Haven rewarded these users by sponsoring their tailgate and serving plenty of Yuengling!

Anybody out there who likes to party before the game, remember… it’s all about the tailgate!

THE EAGLE HAS LANDED…

…at several more parties in Georgia. Here are photos of events as we rolled out from Athens to Augusta. Thanks to our distributors, Leon Farmer & Company and AB Beverage Company, for helping to celebrate our arrival. A good time was (visibly) had by all!

PUB CRAWL ACROSS ATLANTA

The events are happening fast and furious in Georgia. Consumers and retailers are celebrating the arrival of Yuengling. Our district sales manager, Tom Junod, is leading the charge in Atlanta along with our distributor, Atlanta Beverage Company! We wanted to share some pictures of the recent festivities:
Look out Georgia… the eagle has landed!

HAPPY BIRTHDAY TO RAY’S BAR

Ray’s ‘Happy Birthday’ Bar is a great neighborhood joint located in South Philly at Passyunk and Federal Streets. Just down the block from the world famous cheesesteak shops, Pat’s and Geno’s, the Happy Birthday Bar welcomes visitors young and old into their quaint, friendly environment.

Opened by the late Ray Capozzoli in 1938, his son “Lou Capp” now runs the place. This year marks their own 70th birthday! Pictured below is Yuengling sales representative, Frank Altadonna, presenting Lou Capozzoli with a framed birthday article signed by Dick Yuengling. We appreciate their many years of support for our brands.

If you’ve ever been, you know Ray’s Happy Birthday Bar is steeped in almost as much tradition as America’s Oldest Brewery. These are the kind of establishments that Yuengling is proud to be associated with. We should all be so lucky to live by the simple words that have become Ray’s motto – “Good Times, good drinks, good friends.”

Congratulations to Lou and his bar on 70 years of Happy Birthdays!

BEER AND… PEACHES?

Yep, it’s official! The Yuengling Brewery is pleased to announce that we have opened up the Georgia market this week. Here is the press release, which you can also view on our website at http://www.yuengling.com/n_rolls_into_georgia.htm:

Check out this site created by Shawn Keith http://www.bringyuenglingtogeorgia.com/. (He and fellow Yuengling fan, Jeff Quimby, are pictured below at a kick-off event.) This just shows the excitement for our brands, even in a market where you couldn’t buy Yuengling. We’re very humbled by the dedication of all the loyal Yuengling drinkers out there. Thank you for your continued support of America’s Oldest Brewery.

DISCOVER OUR DARK SIDE

Fall brings a cool, crisp air to Pennsylvania. The foliage transforms into a backdrop of rich hues. At Yuengling, we embrace the waning daylight hours. This is the season where we enjoy a Black & Tan to take the chill out of an evening.

Yuengling Original Black & Tan is a combination of our Dark Brewed Porter and Premium Beer (60% Porter/40% Premium blend). It is rich and dark in color, with a well balanced flavor that finishes smooth and satisfying. B&T has a faint sweetness with hints of caramel and coffee from the dark roasted malts. We invite you to celebrate Halloween with Original Black & Tan and... discover our dark side.

BATTLE OF THE BREWERIES

So the Philadelphia Phillies will battle the Tampa Bay Rays in the World Series. Pretty symbolic for Yuengling – considering that we operate our breweries in Pottsville, Pennsylvania AND Tampa, Florida. (We actually have 2 plants in Pottsville totaling 3 breweries altogether.)

As you’d expect, the trash talking has begun!
­ - Does the beer flow better in Chickie & Pete’s at Citizens Bank Park or at the Centerfield Brewhouse in Tropicana Field?
­ - Does Joe Maddon represent his Hazleton, PA roots and kick back with a can of Yuengling Premium or does he enjoy Light Lager now in the warm sunshine state?
­ - ­Which Phans will be washing down cheesesteaks with an ice cold Yuengling?

We’re up for a little friendly banter between breweries. Watching these young teams battle it out is a breath of fresh air for everyone here at America’s Oldest Brewery. The bottom line is – you can enjoy fresh-brewed Yuengling beer in either city while rooting for your favorite team. Tune in tonight as the games begin!

SPiN’s SUMMER OF SUDS CHAMPION

Thanks to your vote, Yuengling overwhelmingly won ‘world’s best beer’ according to the CBS Sports online bracket contest. We couldn’t have done it without your support! Thank you to everyone for participating and helping us gain some national recognition. For complete contest results, visit www.sportsline.com/spin/story/11019200. And have a cold Yuengling to celebrate our victory!

HOW ‘BOUT THEM PHILS!

After 15 years, Philadelphia is once again in the World Series. Congratulations to the Phillies for clinching the National League Championship last night! Many fans were celebrating with a Yuengling… or several!!

We’d be remiss if we didn’t mention that while the series was going on in Philadelphia this past week, our diligent sales team was hosting Lord Chesterfield Ale draft samplings at bars around Citizens Bank Park. Thanks to our sales rep and Jeff at Bishop’s Collar for sharing these photos.

Visit your favorite bar to enjoy a cold Yuengling, watch tonight’s game and see if Tampa can win the ALCS. We’re hoping that teams from both of the Yuengling Brewery home markets will represent us in the World Series. Then we’ll all have reason to celebrate!