HAPPY NEW YEAR

Yuengling would like to wish everyone a safe and Happy New Year. In 2009 we celebrated our 180th Anniversary year, and what a great success it was! Successes in 2009 included the seasonal return of Yuengling Bock Beer, a historic partnership with Martin Guitar, and the addition of West Virginia to our distribution area. In the marketplace there were some great promotions and events and we are looking forward to more fun with some great programs in 2010!

Everyone at Yuengling is greatly appreciative of the continued support from our loyal consumers, retailers, and wholesaler partners. As you ring in the new year tonight, raise your glass of Yuengling, and get ready for another exciting year with America's Oldest Brewery. Please enjoy the night responsibly.

CAPITAL ONE BOWL - ORLANDO

Yuengling and the Lucky Leprechaun in Orlando, Florida are getting ready for the Capital One Bowl with some great Yuengling specials. If you will be in the Orlando, FL area this week to cheer on the Lions at this bowl game, then you will definitely want to stop in and enjoy the experience with fellow Lions fans. The Lucky Leprechaun will be especially packed with Lions fans both during the game, and following a pre game pep rally in the area on December 30th. For more information on the December 30th event, check out this article from FightOnState.com.

Hope to see you there!
The Lucky Leprechaun Irish Pub
7032 International Dr.
Orlando, FL 32819
407-352-7031

PORTER CAFE RECIPE

Yuengling Porter Café Recipe created by Frank Altadonna, Metro Philadelphia Sales Representative

~Brew 18-20oz Espresso Coffee
~Mix with 12oz Yuengling Dark Brewed Porter
~Add 2oz chocolate syrup and 4-6 tsp sugar
~Top with whipped cream and dark chocolate shavings
~Garnish with mint leaves and a chocolate stick

Enjoy with a rich, delicious dessert.

MARIETTA 11-19-09

Yuengling was out in the Georgia market recently to thank our retailers for a wonderful first year. We teamed up with Atlanta Beverage – Marietta for a night out at some of the first big Yuengling accounts in this territory. AB Marietta rented the Original Fur Bus, pictured below, for the occasion. The pub crawl stopped at 5 accounts, where the owners were presented with signed Yuengling 180th Anniversary mirrors to thank them for their support. The mirrors were well received, these retailers have been very supportive of the Yuengling brands over the past year. Georgia retailers are also looking forward to the success of Yuengling Black & Tan draught, which has recently become available in their market. Spigots should be popping up all over the state of Georgia soon! If you enjoy Yuengling in Georgia and can’t find Black & Tan on draught, be sure to ask for it at your favorite Yuengling bar!

Thank you to the crew from Atlanta Beverage - Marietta for participating in this event. Also, thank you to everyone in Georgia who has made Yuengling a success over the past year!

TAILGATEHAVEN.COM PHOTO WINNER

TailgateHaven.com Announces "Yuengling Best Tailgate Photo Winner"

FOR IMMEDIATE RELEASE

Dec 08, 2009 – South Brunswick, NJ- TailgateHaven.com today announced the winner of its Yuengling Best Tailgate Photo contest. Dr. Marc Rubenstein, owner of the tailgate planning website, states: “We congratulate the winning tailgate group "The Colonel Tailgate Crew" from Rutgers University and its captain John Mortyko. They obviously love to tailgate and are big fans of Yuengling Beer, as evidenced by their winning photo. We also thank Yuengling for being our main national sponsor for the website and for promoting our tailgate events throughout the season.” “The Colonel Tailgate Crew,” was selected from over 2000 Tailgate groups registered on the website. They receive $500 from TailgateHaven.com for winning the contest. Yuengling the official beer sponsor of TailgateHaven.com. Visit www.yuengling.com to find a local Yuengling distributor.

WORLD CAFE LIVE 12-13-09

World Cafe Live in Philadelphia, PA will be holding a benefit for another great local Philly bar, The Fire, this Sunday December 13, 2009. The Music and Arts Festival starts at 5pm. They are asking for a $20 dollar donation to benefit The Fire and help fund the reopening of this great Philly music venue. There will be a silent auction from the work of Philly's Finest Artists. There will also be a raffle for "A Day in Philadelphia." This package will feature breakfast at Honeys, a carriage ride tour, tickets for The Ritz Theater, and much more. Come out and enjoy Yuengling while listening to live performances from several local artists, all while benefiting a great cause. For more information or to purchase tickets, visit the World Cafe Live website.

WVU TAILGATE 11-27-09

The fans were out in full force at the West Virginia Mountaineers game this past weekend. Yuengling and the TailgateHaven.com group “The Logan Blue Lot Crew” got together for a pregame tailgate event to start the day off right! The Blue Lot Crew had the heaters going to keep warm, great food for the whole group, and a great selection of Yuengling available. Fans enjoyed Lager, Light Lager, and Black & Tan at the tailgate, and were very excited that the Yuengling brands have finally arrived in their state. Inside the stadium, WVU faced off against their neighbor to the east, Pitt., and the stadium was packed. The WVU Mountaineers came away with a 19-16 win for the day and the fans couldn't have been happier. Thank you to everyone who participated in this event and to our partner TailgateHaven.com. Enjoy the pictures below.

BUTCHER FAMILY TOUR

Yuengling Brewery is a destination spot for beer enthusiasts from around the world. Recently we had a family come all the way from New Zealand to tour the brewery! The Butcher family visited the United States the first time in October to attend their son's wedding. Michael Butcher, the groom, is a bartender in the Washington D.C. area and an avid Yuengling fan. After telling his family all about America's Oldest Brewery and our products, it was a must see destination when they came to the country for the first time this fall.

The Butcher family joined their soon to be in-laws, the Kelly's for a private tour of the brewery and were lucky enough to meet Mr. Yuengling along the way. They had a great day at the brewery and were appreciative of the chance to walk through such a historic American landmark. The wedding that followed was a wonderful event, that was held at the Schuylkill County Council for the Arts, which is located in the former Yuengling family mansion. This building was donated to the SCCA in 1978 and is on the National Register of Historic Places.

Congratulations to Michael Butcher and Bridgette Kelly on your recent marriage. Thank you for including Yuengling as part of your wedding events!

SPLIT ROCK 2009

The 18th Annual Great Brews Classic Beer Festival was a great success this past weekend. The festival included sampling sessions on both Saturday and Sunday. This years event was held in three large rooms at the resort and included great live entertainment all day long.

Yuengling joined over 50 other local, regional, and international breweries that were on hand sampling their portfolios. Thirsty attendees had a great selection to choose from at the Yuengling table, including Light Lager, Lord Chesterfield Ale, Dark Brewed Porter, and Original Black & Tan. The Yuengling fans came back quite a few times to get their fill of all these wonderful Yuengling brands. Notably, Yuengling Light Lager was one of only a handful of light beers available at the festival, and attendees definitely enjoyed having a lighter choice in the room. Thank you to our wholesale partner United Beverage of NEPA for making this another successful year at Split Rock!

KIRCHNER GUITAR FINALS

Yuengling and Kirchner Distributing teamed up this fall to award one lucky consumer a limited edition Yuengling Martin Guitar. The Yuengling team at Kirchner ran 21 Yuengling guitar promotions all around Lancaster County in August and September. All the patrons who attended these events were entered to become a semi-finalist and get one step closer to winning the guitar. For the finale of this program the 21 semi-finalists were invited to the Fireside Tavern for a private party where the winner was announced. Attendees enjoyed some great food from the Fireside along with free Yuengling while they anxiously awaited to find out who was going home with the grand prize. Once all the names were collected, it was a Yuengling fan named Mike from Conestoga, PA who won the guitar. Mike had attended the Rock Hill Tavern promo in August and was lucky enough there to be selected to attend this finale event. He was greatly appreciative of the prized guitar!

Everyone that attended this event had a great time at the Fireside Tavern's night club. Entertainment was provided by Duane Slaymaker, a local musician who also played several of the fall guitar promotions. Thank you to everyone who attended the guitar promos this fall. Congratulations on your win Mike!

DURDACH BROS. TOUR

A few lucky Yuengling fans from Pennsylvania won a contest sponsored by our wholesale partner Durdach Brothers last month. Yuengling and Durdach teamed up with two local radio stations in the Paxinos, PA market to award listeners a trip to America's Oldest Brewery. The call in winners joined some of the Durdach sales team for a private tour that included a luncheon at the brewery. Everyone had a great time learning about the history of the brewery and of course sampling in the Rathskeller at the end of the tour!

Thank you to Durdach Brothers for hosting this trip, enjoy the pictures below.