VICKERY'S 3-20-10

Yuengling recently sponsored an Oyster Roast at Vickery's Bar & Grill in the Charleston, SC market. The event was held outdoors on the first day of spring and the weather was perfect for the crowd to enjoy their food and drinks by the water. The crew cooking on the grill was busy all day long, and the food selections for the day included roasted oysters, barbecue, and steamed shrimp. At the Yuengling tent, fans enjoyed $2.00 pints. Thank you to everyone who came out for this event to help raise funds for the local SPCA. To learn more about Vickery's check out their website.

TAVERN 99 PICS

Check out the pictures from the St. Patrick's Day party held at Tavern 99 in Buckhead in Atlanta, GA. The event was held on Wednesday, March 17th. Party attendees had their choice of $4 mugs of Lager, Light Lager and Bock or they could drink $3 bottles of Lager, Light Lager, and Black & Tan. The Light Lager bottles were a big hit with the crowd and the tavern sold out early on in the night. The event had two bands outside under the tent, an acoustic singer inside, and a late night DJ. When the celebration was finished, Tavern 99 reported going through 21 Yuengling kegs and 25 cases of Yuengling bottles.

Thank you to everyone who attended this year's event.

SHAMROCK MARATHON 2010

The Yuengling Shamrock Marathon was held March 19th - 21st in Virginia Beach, VA. The weather could not have been better for the races and activities. The event kicked off on Friday at the Expo where runners picked up their race packets and signed in. In addition to all the "Yuengling Shamrock" swag that all participants received, there was also a huge selection of high end running apparel available for purchase, which also included the "Yuengling Shamrock" logo. The Expo also hosted many other vendors showcasing running apparel and merchandise.

This was the 4th year that Yuengling has sponsored the Shamrock Marathon. The event brings 90,000-100,000 people to Virginia Beach for the weekend and supports several charities including Operation Smile, Preston's March, The VA Beach Sheriff's Office Community Fund and several others. There are participants from all 50 states that take part in the event which includes an 8K, 1/2 Marathon, Marathon and two races for kids.

The finish line celebration included live entertainment on Saturday and Sunday. There was Yuengling Lager, Light Lager, and Seasonal Bock Beer available for runners and spectators to enjoy throughout the weekend. Murphy's Irish Pub was also at the finish line celebration both days with beef stew for the runners.

Thank you to the Chesbay Distributing Crew for keeping the Yuengling pouring throughout the weekend. To learn more about this annual event visit http://www.shamrockmarathon.com/

PREMIUM PITCHERS CLUB

Join the Yuengling Premium Pitchers Club in Schuylkill County PA this spring! Schuylkill County Yuengling fans are invited to enjoy Yuengling Premium at ten of the participating locations listed in the graphic below. You will receive a Premium Pitchers Club card from the first participating location you visit. You will need to collect ten punches from different locations on your card throughout the month of April to get a prize from Yuengling and have your name entered for a chance to win a Yuengling Mitchell & Ness Baseball Jersey and a Collectible Yuengling Baseball Bat.

Once you have collected ten different punches on your card, you may turn the Premium Pitchers Club Card in for your prize during regular business hours at the Yuengling Museum & Gift Shop located at 5th & Mahantongo Sts. in Pottsville, PA. We hope you will come out and join us for this month long promotion of a great hometown brew!The Premium Pitcher Club card has no cash value. The card is good ONLY to redeem for the prize of a White Premium Promo Tee. You MAY NOT substitute any other item in place of the White Premium Promo Tee. You must write your name and phone number on the back of your card when you turn it in to be entered for the grand prize drawing, set to take place on May 10, 2010. You must be 21 to participate. Each location has an account specific punch. You may collect punches from March 29, 2010 thru May 1, 2010. All cards must be redeemed by May 7, 2010.

CULINARY CLASSIC 3-12-10

Yuengling was well represented at the 7th Annual Culinary Classic, held at the Stonewall Jackson Resort in Roanoke, WV. The Culinary Classic is a two day beer and wine food pairing event. Each year the best culinary minds come together at this event to sample their dishes and see what everyone else has brought to the table. 500 tickets were sold for this annual events, and attendees were able to sample products from 18 vendors and dishes from several master chefs.

Yuengling was represented by Ryan Kehler, who worked with the Beverage Distributing team of Joe Oliverio, Sam D’Annunzio, Vincent D’Annunzio, and Jim Iaquinta. Yuengling was available for sampling on Friday night at the meet and greet, and all day Saturday during the culinary event. Attendees were able to sample Light Lager, Lord Chesterfield Ale, Black & Tan, and Dark Brewed Porter.

The event was a success and the Yuengling brands were a hit. Thank you to Chris Steffich of the Stonewall Jackson resort for orchestrating this event. Thank you to the team at Beverage Distributors for all of your hard work in this promising West Virginia market.

SAVANNAH PARADE 2010

The success of another St. Patrick’s Day in Savannah, GA was enhanced by the participation of the Savannah School of Art & Design (SCAD) in creating a Yuengling St Patrick’s poster & t-shirt for the 2010 celebration. Students from SCAD submitted their work utilizing elements of Yuengling into a design celebrating St. Patrick’s Day in Savannah. The five finalists were selected and the winning design was featured on posters and t-shirts distributed throughout the Savannah market area. The participation of SCAD in the creation of the official Yuengling St Patrick’s logo was well received by the local bars and restaurants and a key to assisting our efforts to prominently feature the Yuengling portfolio during the week.

The Yuengling Stage on Jefferson Square was again a focus of the downtown celebration and the large crowds in attendance were treated to live performances by popular bands and received free Yuengling shirts and novelties. The pouring stations featured Yuengling Black & Tan and Yuengling Lager; Yuengling brands were the top choice for all in attendance. Thank you to our wholesale partner Southern Eagle Distributing for their outstanding efforts in preparing for this event. The visibility of Yuengling was overwhelming throughout the downtown area and the preparations by Southern Eagle ensured all Yuengling fans could enjoy Yuengling brands in every account on the downtown square.

SOUTHPORT RAW BAR

The Southport Raw Bar is a great local spot in the Ft. Lauderdale, FL area to sit out by the water and enjoy Yuengling beer and fresh sea food. In March they held a special Yuengling birthday event. The bar hosted a surprise gathering to honor Dick Yuengling's birthday. Our wholesale partner, Gold Coast Beverage, even had a special cake made featuring an image of Mr. Yuengling on the icing. The entire staff at the bar was dressed for the occasion, wearing their best Yuengling attire. It was a great way to spend a beautiful Florida day, and won't soon be forgotten!

Thank you to Gold Coast Beverage and everyone at the Southport Raw Bar for making this a memorable birthday for Mr. Yuengling.