ROOKIES PROMO

The snow promotions continue in Rochester, New York. The pictures below are from a February promo at Rookies Sports Bar. Yuengling fans enjoyed $2.00 Lager pints and $6.50 Lager pitchers on this evening. They had the chance to win some cool winter Yuengling apparel as well. Thanks to our wholesaler, Wright Wisner, for doing such a great job promoting in the New York market.
You can visit the Rookies website at http://www.therookiesbar.com/. Enjoy the pictures below.

LAS VEGAS LOUNGE

Philly samplings continue! In the spirit of the winter season, the team in Philly was out sampling Black & Tan this month. Our dark beers, Porter and Black & Tan, are brewed year round, and Yuengling enthusiasts definitely enjoy raising their glasses up in the winter months when the temperatures are down. We were at the Las Vegas Lounge for this sampling on the first Friday in February. The bar is located in Philadelphia at 7th & Chestnut Sts. After sampling the product, patrons enjoyed Black & Tan bottles for the special price of $2.50 during the Friday Happy Hour. For those who prefer the Traditional Lager, the taps were flowing filling 20oz glasses all evening. Thanks to everyone for coming out and enjoying the evening with us. You can visit the Las Vegas Lounge website at http://www.lasvegaslounge.com/.

If you are in the Philadelphia area, stay tuned to the Yuengling Blog for information on the events of Philly Beer Week!

NATIONAL GUARD VISIT

Yuengling proudly supports all of the men and women that serve in the United States military. In January, a group of National Guard soldiers came to the Pottsville brewery to show their appreciation to Dick Yuengling for his support. A few years ago Mr. Yuengling authorized the unit to use the Yuengling label designs as a base to develop their official unit patches, now worn by the entire unit of 600. The patches resemble Yuengling labels, but the text has been changed to display the appropriate information. The National Guard unit that wears these patches is from the 2nd Battalion 104th Aviation, Fort Indiantown Gap, Annville, PA. They are a helicopter battalion and on their latest mission they will be providing air transportation in Iraq. On their January visit to the brewery the group of nine soldiers presented Dick Yuengling with a shadow box displaying the five patches, along with a flight suite that they had prepared specifically for him. The shadow box is now proudly displayed in the brewery for all of our visitors to see. The National Guard soldiers concluded their visit with a private tour of America’s Oldest Brewery.

We at Yuengling would like to extend our appreciation to these soldiers, and all soldiers, for their dedicated service to the country. We wish you all safe and successful missions in your military efforts.

To view a video of this event that was shot and produced by our local paper The Republican & Herald, please follow this link: http://link.brightcove.com/services/link/bcpid1911416306/bclid1377894836/bctid9271249001 .

AUGUSTA PUB CRAWL

Yuengling’s long awaited arrival to the state of Georgia just keeps getting better! Yuengling is proud to sponsor the First Annual 95 Rock N Ramble this Saturday. We are getting geared up for an incredible evening in downtown Augusta, GA. Come out and join us, you will be able to get in to any and all of the twelve bars that are participating in the crawl for just $5! If you complete the crawl and hit all twelve of the bars, you will have the opportunity to win some great prizes from Yuengling and the other sponsors.

Thank you to Tom Junod and 95 Rock, Augusta’s Rock Station, for their support of this inaugural Pub Crawl event.

Complete event details are listed below:

Date: Saturday, February 28th
Time: Registration Begins at 4p.m. until 9p.m. Pub Crawl will begin at 7p.m.

How to Register: There will be a station set up at 4p.m. between 1102 Bar & Grill and Metro Coffeehouse. You will show your ID, pay $5 and get a wristband, & Lanyard, plus, the first 500 people get a commemorative T-Shirt. You will fill out an information sheet on front and the back side will be for stamping. You Must Be 21 To Participate!

Your Mission: You will need to get a stamp from all 12 participating establishments (In No Particular Order). There will be a volunteer at the back of each bar that will give you a different stamp for each stop. At the 12th stop, you will turn in your information sheet with all 12 stamps completed (All your Contact Information filled out on the back) in a registration box that is with the volunteer.

The Reward: Not only do you get a killer new T-Shirt & Lanyard & Free Admission to 12 of Augusta’s best Downtown Bars for your $5, you are also in the drawing for awesome prizes. Some of the prizes will include A pair of tickets to the next 6 concerts in Atlanta to Columbia (The 95 Rock Crowd), Guitar Hero Gaming Systems (Provided by Play N Trade), Yuengling Neon Signs, Hats & Shirts (Courtesy of the Yuengling Brewery), A Pair of 800w Subwoofers & Keyless Remote Start (MAC Electronics), A 2 Year Supply of BC Headache Powders (The Good Lord), A Harley Davidson Jacket (Augusta Harley Davidson), plus a few more to be announced!

Food Discount Participants: From 4p.m.-7p.m. There will be food specials at The Pizza Joint ($1 Pizza Slices), 1102 Bar & Grill ($3.50 10 Wing Basket & $1 Hot Dogs) & the Mellow Mushroom (10% off your ticket with Wristband). There will be Yuengling Draft Promotions at many of the Participating Bars all Night!!!

Pub Crawl Participants: The Pizza Joint, The Playground, Club Rehab, The Soul Bar, Joe’s Underground, Tribecca, Stillwater Tap Room, 1102 Bar & Grill, Metro Coffeehouse, The Loft, Sky City & The Firehouse.

Please Drink Responsibly! There will be cabs available provided by The Yellow Cab Company (706) 733-3444. Also, Designated Drivers will get Free Hot Dogs!

Below: Official tee shirt designed by Chris Rucker.

STATE COLLEGE BOCK PARTY

Yuengling Bock Beer is set to hit the market this week and the team in State College wants to kick it off right! Come try the new brew at Zeno’s Pub, located on the corner of College Avenue and Allen Street in downtown State College, PA. This exciting event is scheduled to take place Wednesday February 25th from 8-10 pm. Along with tasting the new brew; fans will have the chance to win some cool Yuengling items too! Come out and raise your glass with us as we continue to celebrate 180 years of brewing excellence.

BOCK BEER

In celebration of our 180th Anniversary year, the marketplace will see one of the first seasonal offerings from the Yuengling Brewery in many years. Yuengling has produced a Bock Beer in its long and storied past, and we have now reinvented that product for limited release in 2009. The new brew is dark brown in color and offers exceptional flavor that lives up to the quality Yuengling drinkers have grown to expect.

The artwork coupled with this seasonal brew is a direct re-creation of Yuengling signage from 1941. The original piece is on display in the Pottsville gift shop museum along with other historic Bock labels, bottles, and small pieces of point of sale. Most of these materials are from the 1930’s, 40’s, and 50’s.

Yuengling Bock Beer will be offered in ½ barrels only, beginning in late February and lasting for approximately 8-10 weeks. Let’s all raise a pint of Yuengling Bock and celebrate the 180th Anniversary year!

THE TROC

Are you looking for Monday night entertainment in Philadelphia? Come on out for Movie Monday at The Trocadero in Philly’s Chinatown district. Every Monday night The Trocadero plays a different film on their full size movie screen. Admission for movie night is $3 and goes towards a drink or snack of your choosing. The bar is open all night and features Lager and Light Lager pints for $3.50. You must be 21 or over with valid photo ID to enter. The fun begins with a happy hour at 6:30pm and the movies start around 8pm.

Earlier this month, Yuengling attended movie Monday and consumers got to sample Light Lager draught on us! There were also giveaways including JFBB lift tickets. Enjoy the pictures below of the sampling, and come out and enjoy Movie Monday at The Trocadero! For more information visit The Trocadero website at http://www.thetroc.com/.

VOTE FOR YUENGLING

Yuengling wants to be named the “Best Of” in Schuylkill County and we need your vote! One of our local magazines, Schuylkill Living, has nominated Yuengling in the category of Best Producer of a Schuylkill County Product. We are asking you to take a moment and please go to http://schuylkillliving.com/bestof/ and vote for Yuengling. We are in category 17. You do not have to put a vote in for every category. You may cast a vote in as many or as few categories as you would like.

Please share this information with your friends so we can get make it a victory for Yuengling in this 180th Anniversary year. Thanks for your support, and we can all raise a glass to Yuengling when this Best Of title has been won. Voting is open from February 15th-March 15th, so don’t delay.

VOTE HERE –YUENGLING CATEGORY 17

PUNXSUTAWNEY'S FAVORITE FISH

Check out the press release from earlier this month:

ICELANDIC® YUENGLING LAGER HADDOCK: PUNXSUTAWNEY'S FAVORITE FISH AT GROUND HOG DAY CELEBRATION

Icelandic® USA, Inc. launched its new seafood line of Yuengling® Lager battered haddock portions in Punxsutawney, Pennsylvania at the 2009 Ground Hog Day celebration. Icelandic® sampled free Yuengling® Lager haddock portions on Barclay Square in Punxsutawney during the three day celebration on Saturday, January 31 – Monday, February 2. Icelandic® also gave away a Yuengling® Lager key chain with each sample.

Crowds gathered at Icelandic’s booth that stood out with a banner that read “Haddock from Iceland, Lager from Pennsylvania.” There, people got their very first taste of Yuengling Lager haddock. “Absolutely the best fish I’ve ever tasted”, said Tim Jenson, who drove from Cleveland Ohio with his family to take part in the Ground Hog Day festivities. “The combination of the white flaky haddock and the Yuengling Lager batter is perfection”, said Jenson. “We had an overwhelming positive response to the product. People kept asking us ‘where can I buy this?’” said Jim Papadakis, Director of Marketing with Icelandic®.

Yuengling® Lager haddock, available only to the foodservice trade, is set to appear on restaurant menus across Pennsylvania and other markets. In keeping with the legendary quality heritage of Icelandic® products, the new seafood line begins with special hand cut fillet portions of Icelandic’s wild caught, longline-method haddock. Then they are dipped in Icelandic’s “gold standard” signature beer batter coating which has been formulated to incorporate the distinct taste of the popular Yuengling Lager.

NY WINTER PROMO’S

The Yuengling promo team in New York State has been hard at work all winter long getting the word out about the winter getaway to Lake Placid. Below you can see pictures from several promo events that have been happening around Rochester, NY.
Fans enjoyed tall glasses of Lager at Knuckle’s Sports Bar in Rochester recently. The Yuengling snow bunnies were in attendance giving away Yuengling winter gear and spreading the word about the Lake Placid text-to-win contest.

For Yuengling fans who like to extend their weekend into Monday, we were out at Buffalo Wild Wings on Groundhog Day giving out more winter gear! Patrons enjoyed tall Lager draughts and answered sports trivia to win Yuengling gear.

Thank you to the Wright Wisner promo team for doing such a great job with the winter program this year!

HAPPY VALENTINE'S DAY

It is the middle of February already and the 14th is fast approaching. Valentine’s Day is typically associated with cards, candy, flowers, and gifts. How does Yuengling fit into this day that is set aside for the appreciation of your special someone? Well, we know our loyal Yuengling fans “Love” our beer, so why not include it into your Valentine’s Day plans?

As your plans this Saturday may take you in many different directions, keep Yuengling in mind as you head off hoping for the perfect evening. If you are planning to go out with your special someone for a candle lit dinner, forget the wine menu, our Porter goes great with many food dishes. If you are off to enjoy the evening with friends at a Valentine’s Day party, bring your host a gift you know they will appreciate, a case of Lager for all to enjoy! If last minute shopping is still on your list, a case of Yuengling presented in the spirit of the day is a great gift that will be appreciated and can be shared too!

Whatever your plans may be for the weekend, Valentine’s Day related or not, we wish you a safe and enjoyable weekend. As always, please enjoy Yuengling responsibly.

PHILLIES SHARE VICTORY

In 2008 the Philadelphia Phillies won the 104th World Series in game 5 over the Tampa Bay Rays. This was the Phillies second World Series win, coming 28 years after the first. In January 2009, the Phillies organization decided to share the joy of this championship with their fans. The team is sending the championship trophy on a tour so Phillies fans have a chance to actually see the trophy to accompany their memory of this 2008 win. In appreciation to WPPA, a local Pottsville radio station, the trophy made a stop in Pottsville, home of America’s Oldest Brewery! The trophy was on display at Maroon’s Sports Bar in downtown Pottsville. This event drew a crowd estimated at nearly 400 people. Fans were lined up down the block for their chance to see the trophy. Once fans got their view of the trophy upstairs, they enjoyed the Phillies atmosphere with their favorite Yuengling products at the bar. Maroon’s offers all of the Yuengling products in bottles, and six Yuengling products on draught. The Philly Phanatic accompanied the trophy on this visit, along with Phillies broadcaster Tom McCarthy. Congratulations to the Phillies on their accomplishment this season, and thank you to everyone who made this event possible!

BLUE MT. BREW BASH

Spending the day on the slopes is a great way to spend a winter day in Pennsylvania. You can make that great day even better with Yuengling in the lodge after you are finished on the mountain for the day. In January, Yuengling teamed up with United Beverage for the Blue Mountain Brew Bash. Guests at Blue Mountain can always find Lager and Light Lager on tap in the lodge, and for this event they were pleasantly surprised to find Lord Chesterfield Ale on tap as well. Yuengling fans who were thirsty for Ale received a free Chesterfield Ale glass with their draught purchase. There were also Yuengling drink specials and giveaways for the day. Fans had the chance to get fleece Yuengling headbands and Yuengling long sleeve tees throughout the afternoon. One lucky Yuengling drinker even got to take home a Yuengling Snowboard! Thank you to United Beverage for their help with this successful day on the mountain.
If you missed out on the Brew Bash, you still have two more chances to win a Yuengling Snowboard at Blue Mountain. We will be sponsoring happy hour on Friday February 13th and Friday March 6th from 4-6 pm. There will be draught specials for these happy hours, and a Yuengling Snowboard will be given away at each event. We invite you to come join us at Blue Mountain in Palmerton, PA.

PHILA. ALE SAMPLING

The Yuengling team in Philadelphia is hard at work spreading the word about Lord Chesterfield Ale. Ale has been a part of the Yuengling portfolio since our founder D.G. Yuengling began brewing 180 years ago. Chesterfield Ale has always been available in cans and bottles, but has just recently made its return to the market in draught form. After the successful reintroduction of Ale on draught in September 2008, we are expecting 2009 to be a great year for the product. Recently, we were at a fine Irish establishment in Philadelphia called The Bard’s. This bar proudly serves both Lord Chesterfield Ale and Traditional Lager draught and they were an excellent host for our Ale sampling. Yuengling fans in attendance received LCA samples and tee shirts. If you haven’t yet tried our Lord Chesterfield Ale, we invite you to try it. It certainly lives up to the quality you would expect from Yuengling. Thank you to Frank Altadonna for organizing the sampling and also to Gary from The Bard’s for his support as well. You can visit The Bard’s website at http://www.bardsirishbar.com/. Enjoy the event pictures below!

LAGER AT SPORTSMAN SHOW

Coming up this weekend, Pennsylvania will host the 2009 Eastern Sports & Outdoor Show at the PA State Farm Show Complex in Harrisburg. This show is the largest event of its kind in North America. There will be over 1000 vendors at this year’s event, displaying everything an outdoor enthusiast would need. The show runs from February 7th thru the 15th. They are expecting guests from all over the Northeast to attend. For more information on this event, please visit the official website at http://www.easternsportshow.com/.

Yuengling Lager will once again be represented at this year’s show. So if you are in attendance, we invite you to take a break and enjoy a Lager while you’re there! Also, Harrisburg is only an hour away from Pottsville, home of America’s Oldest Brewery. So if you are attending the show on a weekday, come visit us. You can Click Here for directions from the Farm Show Complex to the Brewery. As always, we ask that you visit the Yuengling.com website for complete tour information before planning your trip.