ICELANDIC® YUENGLING LAGER HADDOCK: PUNXSUTAWNEY'S FAVORITE FISH AT GROUND HOG DAY CELEBRATION
Icelandic® USA, Inc. launched its new seafood line of Yuengling® Lager battered haddock portions in Punxsutawney, Pennsylvania at the 2009 Ground Hog Day celebration. Icelandic® sampled free Yuengling® Lager haddock portions on Barclay Square in Punxsutawney during the three day celebration on Saturday, January 31 – Monday, February 2. Icelandic® also gave away a Yuengling® Lager key chain with each sample.
Crowds gathered at Icelandic’s booth that stood out with a banner that read “Haddock from Iceland, Lager from Pennsylvania.” There, people got their very first taste of Yuengling Lager haddock. “Absolutely the best fish I’ve ever tasted”, said Tim Jenson, who drove from Cleveland Ohio with his family to take part in the Ground Hog Day festivities. “The combination of the white flaky haddock and the Yuengling Lager batter is perfection”, said Jenson. “We had an overwhelming positive response to the product. People kept asking us ‘where can I buy this?’” said Jim Papadakis, Director of Marketing with Icelandic®.
Yuengling® Lager haddock, available only to the foodservice trade, is set to appear on restaurant menus across Pennsylvania and other markets. In keeping with the legendary quality heritage of Icelandic® products, the new seafood line begins with special hand cut fillet portions of Icelandic’s wild caught, longline-method haddock. Then they are dipped in Icelandic’s “gold standard” signature beer batter coating which has been formulated to incorporate the distinct taste of the popular Yuengling Lager.