SIPPIN BY THE RIVER

Join Yuengling this weekend at the 15th Annual Sippin’ by the River event in Philadelphia, PA. The event is this Sunday, October 4th at Festival Pier at Penn's Landing located at Columbus Boulevard and Spring Garden Street. The sampling runs from 1pm until 5pm and there will be a variety of local breweries on hand. At the Yuengling tent you can enjoy Yuengling Light, Lord Chesterfield Ale, and Dark Brewed Porter. Also at this event visitors can enjoy local foods, cooking demonstrations, and live entertainment from the band Dame. Proceeds from this event will benefit the Philadelphia/Delaware Valley Chapter of the Crohn's & Colitis Foundation of America.

Tickets for this event can be purchase online or by calling (215) 893-1999. Tickets may also be purchased at the Philadelphia Box Office, located at the Kimmel Center located on Broad and Spruce Streets in Philadelphia. Tickets are $35 through October 3, 2009 and $40 at the gate, the day of the event. Visit http://www.sippinbytheriver.com/ for all of the details on this event.

MARYLAND TAILGATE

This past weekend, Yuengling and TailgateHaven.com traveled down to Maryland for a day of football and tailgating. The tailgate was graciously hosted by Chris and Kristen Williams of the Tri State Tailgaters, who also brought their son Alec to join in the festivities. The three TailgateHaven.com user groups from Rutgers, (RUfaithful, The White Bus and Team Scarlet), were thankful for the hospitality provided by the Williams family and their crew. Over 50 people attended the tailgate and enjoyed the great food and beer. The spread included pulled pork with homemade hot sauce, blue cheese potato salad, pasta salad, spinach dip, chicken wings, Bubba Burgers, Subs, Philly pretzels, Kielbasa and even birthday cake. TailgateHaven.com members from both Maryland and Rutgers enjoyed the variety of Yuengling products including Lager, Light Lager, Premium, Porter and Black & Tan.

The weather for the tailgate was overcast and the rain only surfaced towards the end of the tailgate. Fans were able to play ladder golf and toss the Yuengling football around in the parking lot. Dr. Marc Rubenstein, owner of TailgateHaven.com and avid Rutgers fan summarized the tailgate: “It was a great event- everyone contributed to the menu and fans from both schools were able to connect and establish new relationships. That’s what TailgateHaven.com is all about, bringing everyone together to enjoy the tailgate. Next time Maryland visits Rutgers, the Maryland fans will definitely have a crew to tailgate with up in New Jersey."

The game was tight all the way and much closer than the final score, which had Rutgers winning 34-13. Thank you to TailgateHaven.com and everyone who came out!

RUN TELLMAN RUN

A unique visitor named Tellman Knudson made a stop at the Yuengling Brewery last week. Tellman is currently on a journey running across the United States to raise money for homeless youth. Tellman's journey is quite a challenge and to make it even more interesting, he has chosen to run barefoot for the entire trip which totals more than 3000 miles! He began in Battery Park, NY on 9-9-09 and hopes to raise $100 million dollars for his cause through individual donations and corporate sponsorships. You can check out the article below for more on Tellmans visit to America's Oldest Brewery.

Running with an idea: Barefoot trek brings Tellman Knudson through Pottsville
BY BEN WOLFGANG

For more information on Tellman's journey, visit the official website: http://runtellmanrun.com/

ELFRETH'S ALLEY BREWFEST

Yuengling and the Elfreth's Alley Association (EAA) invite consumers in the Philadelphia area to a special event on October 11, 2009. Come mix history with beer at the first annual Historic BrewFest hosted by Elfreth's Alley. The EAA has partnered with Yuengling, America’s Oldest Brewery for this year’s event. Ticket price includes brew tasting, light food and a presentation on Taverns in Colonial Philadelphia by beer historian, Rich Wagner held in the quaint courtyard of the Elfreth’s Alley museum. Advanced Tickets for this event are $25 and tickets on the day of the event are $30. Tickets are on sale now and available for purchase at the Museum Shop (126 Elfreth’s Alley) or online, http://www.elfrethsalley.org/. Come join use for this unique event on October 11th 2009 from 1pm-4:30pm.

SHERWOOD INN

Yuengling sponsored the Sherwood Inn Seafood & Jazz Festival this month. This end of summer event takes place annually in Skaneateles, NY. The event was outside and the turn out was excellent, with a few hundred people showing up throughout the day. Attendees enjoyed Yuengling Lager and Dark Brewed Porter while listening to the jazz performances all day long. The Skaneateles Historical Society was also on hand selling Lager tee's to raise money for their Creamery Museum. The Sherwood Inn, located on the north shore of the Skaneatles Lake, is an excellent venue for this event.

BILO GUITAR GIVEAWAY

Yuengling teamed up with our retail partner BiLo in South Carolina this summer to giveaway a Martin Guitar to one lucky shopper. BiLo has 14 locations in the Charleston, SC area that participated in this giveaway program. For the month of August consumers could find a unique text code at the Yuengling display at their local BiLo. Local radio stations 98X and 105.5 also participated by helping get the word out about this giveaway. The program was a success and the Yuengling cases were moving as fast as the text entries were coming in!

Congratulations to Jacob Wood, the winner of this BiLo contest. Jacob is an aspiring musician and a dedicated Yuengling fan. He described winning this Limited Edition Yuengling Martin Guitar as a "life changer." On the day of the guitar giveaway, shoppers who came looking for Yuengling Beer found the Yuengling team giving away some pretty cool gear to go along with their favorite beer!

Below: Jacob accepts his Limited Edition Yuengling Martin Guitar.

FOOD DUDE BUFFALO APPEARANCE

Yuengling is proud to partner with “The Food Dude,” Kevin Roberts. Kevin is a Food Network Star, an author, and a regular contributor to many national radio programs. In addition to being a top ten finalist on “The Next Food Network Star” television show, he has appeared on the Today Show, CBS Morning Show, and is a regular on ESPN’s Cold Pizza.

Kevin was in the Buffalo, NY market recently for the Buffalo Chicken Wing Festival. While in town he met up with our Yuengling team in Buffalo to do a grilling demonstration at a local Wegmans store. Everyone knows that Yuengs and Wings are a perfect match up for any occasion. Customers shopping on this day enjoyed samples of Kevin's famous wings and got to answer trivia questions to win some cool Yuengling gear. Wegmans featured a special price on Yuengling 24 packs for the occasion and customers were stocking up. Thank you to Kevin Roberts for spending the afternoon with us, and thank you to Wegmans for hosting!

GA PROMO PICS

The Yuengling guitar promotions are in full swing in the Georgia market. Last week there were promos at the Wild Wing Cafe on both Thursday and Friday night. Local DJ, Aly from Project 9-6-1 came out to let everyone know about the limited edition guitar giveaway and the great Yuengling specials. Project 9-6-1 also sponsored a glass mug giveaway at these events for Yuengling fans in attendance. The guitar hero contests continued, and on Friday contestants got to play on a huge projection screen! The Georgia guitar promotions are about half way finished but there are still several events left on the schedule.

September 09

Wed 23
Derby located at 1155 Hammond Drive
Sidelines from 8-10pm located at 840 Barrett Pkwy, Kennesaw
Bullfrogz from 10:30pm-12:30am located at 3655 Cherokee St NW, Kennesaw

Thurs 24
Diggers from 9-11pm located at 909 Parkside Walk Lane, Lawrenceville
Flip Flops from 9-11pm located at 1140 Crescent Ave, Atlanta
Masquerade from 11pm-1am located at 695 North Ave NE, Atlanta
Charlie Mopp’s from 7:30-9:30pm located at 5830 Roswell Rd, Atlanta
Kramers from 8:30-10:30pm located at 3167 Roswell Rd, Atlanta

Fri 25
Firebird from 8:30-10:30 located at 4719 Ashford Dunwoody Rd, Dunwoody

Wed 30
Triple Play from 8-10pm located at 2685 Buford Highway
East Andrews from 10pm-12am located at 56 E Andrews Dr NW, Atlanta

October 09

Fri 2
Mazzy’s from 9-11pm located in Atlanta

Sat 3
Luby's from 10:30-12:30pm located at 1098 Herrington Rd, Lawrenceville

Thurs 8
Wild Bills Finals from 8-10pm located at 2075 Market Street

November 09

Finals at the Tabernacle – Date TBA

Enjoy the pictures below!

Wild Wing Alpharetta - ThursdayWild Wing Suwanee - Friday

OAKLAND PICS

The 8th Annual Yuengling Bar Crawl in Oakland was a success this past weekend. The turn out was great, as there were about 100 Yuengling fans who faithfully came out to make an appearance at every stop that was set up for this event! Many students from the University of Pittsburgh took a break from their studies and spent their Friday night with Yuengling! Thank you to 105.9 The X for doing an excellent job promoting the event.

Thank you to everyone who came out and to all the bars who participated. Check out the photos below, courtesy of 105.9 The X.