Thursday, September 24, 2009


Yuengling teamed up with our retail partner BiLo in South Carolina this summer to giveaway a Martin Guitar to one lucky shopper. BiLo has 14 locations in the Charleston, SC area that participated in this giveaway program. For the month of August consumers could find a unique text code at the Yuengling display at their local BiLo. Local radio stations 98X and 105.5 also participated by helping get the word out about this giveaway. The program was a success and the Yuengling cases were moving as fast as the text entries were coming in!

Congratulations to Jacob Wood, the winner of this BiLo contest. Jacob is an aspiring musician and a dedicated Yuengling fan. He described winning this Limited Edition Yuengling Martin Guitar as a "life changer." On the day of the guitar giveaway, shoppers who came looking for Yuengling Beer found the Yuengling team giving away some pretty cool gear to go along with their favorite beer!

Below: Jacob accepts his Limited Edition Yuengling Martin Guitar.

1 comment:

Jacob said...

I can't thank everyone enough for putting on this "giveaway." You gave it to a guy who was saving for a guitar, but because of unfortunate things, could no longer afford to buy one. I give thanks to Martin Guitar, Yuengling, and Bi-lo for promoting this giveaway. Thanks to all of you, I have the guitar of my dreams and promise that it is in good hands of a musician who will use this beautiful sounding guitar for all the right reasons. THANKS TO EVERYONE who help and providied this to me. It has changed my life forever!!

Jacob Wood
Mount Pleasant, SC