The Yuengling team was out in the New York market to join in the excitement that March Madness brings to our on-premise accounts. We were at Tully’s Restaurant in Rochester. Tully’s is a sports bar chain that has nine locations throughout Western and Central New York. We brought some neat Yuengling basketball gear to give out to fans that were out enjoying the games. This year’s basketball program featured a large bracket for bars to keep track of the tournament results and a wall mounted basketball game for the patrons to enjoy. Giveaway items included a red, white, and blue basketball, tee shirts, hats, and even a jersey! On this particular evening, patrons enjoyed 22oz Lager drafts for the feature price of $4.00. They also had the chance to win some of the gear described above. Thank you to our wholesale partner Wright Wisner for doing such a great job supporting the Rochester, NY area. Thanks to everyone who came out to this event. You can visit Tully's website at: http://www.tullysgoodtimes.com/. Enjoy the pictures below.