Yuengling and Gold Coast Distributors partnered up this year to run the “Ultimate Game” promotion for our on-premise accounts in the Florida market. The competition featured thirty bars from the West Palm and Key West areas, it ran during last year's NFL season. The bars competed in a volume based competition for the grand prize of a theatre system including a projection TV and surround sound too! All of the bars ran Lager and Light Lager bucket specials during predetermined NFL games throughout the season. The game day promos were supported by point of sale items as well. In the end, Billy’s in Fort Lauderdale won the competition and they were awarded their prize in late March. Congratulations to everyone at Billy’s, especially Kris (Owner), Robin, and Kelly. Thanks to all of the bars who participated in this year’s competition, we look forward to running a similar program next season as well.